If you are considering video for your South Carolina or Georgia business, always remember that video is a two-way street. For example, posting a video on your website or social media (experts tell us more than 91-percent of businesses will post videos in 2024), will benefit both the company and the customer in many important ways.

What are 7 Benefits of Posting a Primeau Video on Your Website?

1. Posting a video will increase the communication between “your people” and the customer, no matter your business. Video fascinates like nothing else. From a dog groomer talking about a poodle-cut to an insurance agency explaining policies, the communication can start the minute someone logs onto your site.
2. A great video will involve the customer. We are creatures who rely on our senses to make decisions and weigh options. Did you know that experts have found 95-percent of customers will improve their retention of your product or service after seeing a video on your website? Primeau Productions makes videos your customers will remember.
3. Video delivers your information. Video is modern, it influences and it provides decision-makers with what is familiar and comfortable. Video, not expensive print-ads, brochures, billboards and such are what gets the message across to all generations.
4. Showcase your knowledge and connection. There is nothing like a quality video posted to a website to show off expertise. Video humanizes. Video brings vitality, deeper understanding and a sense of confidence between your business and the customer.
5. Nothing increases traffic to your business and website better than video. In fact, video marketers generally agree natural traffic may be increased more than 150-percent.
6. Longer stays on your site are a given. Video increases customer engagement and interaction over no video at all.
7. Video increases likely interest – and that leads to sales.

7 Reasons of Why Customers are Drawn to Video

Here are 7 reasons as to why your South Carolina and Georgia customers prefer websites with video, based on many first-person conversations:

1. “I am engaged and captivated by video. Video brings out emotions and tell stories I like to hear. When owners or supervisors or even employees talk to me, the business or practice becomes more human.”
2. “Video grabs my attention and video makes me stick around on a website a lot longer. I usually throw away advertisements without remembering what they said.”
3. “Usually, a website that has a video is more interactive and it looks better to me. It is more professional and shows me the organization cares.”
4. “When I see a video on a website, I learn more about the company or its owners. I like seeing real people (who talk like me!) and not models or actors.”
5. “I like to buy from companies when I hear testimonials from customers or patients. I enjoy seeing the owners explain what they do, and about the history of their business.”
6. “Without a doubt, the companies I usually find have videos. The companies on the second or third page of my search have no videos.”
7. “Websites with videos usually have something to say. However, bad videos turn me off. I like it when a company cares.”

Based in Greenville, South Carolina, Primeau Productions is a video production company that cares for the client and the customer. Video is a two-way street and our mission is to see the world from both sides.