As we were coming out of the pandemic, digital marketing expert Chloe West wrote an engaging article (May 24, 2021) on the subject of “Social Proof.” The concept of the power of recommendations among friends and associates. Three valuable statistics were pointed out to readers:

1. 83% of consumers recommend a brand they follow on social to friends and family.

1. 95% of shoppers read online reviews before making a purchase.
2. 82% of Americans ask for referrals and recommendations from family and friends before making any kind of purchase.

The point emphasized in the article is that whether the recommendation is shared about a product, service or even a professional association, there is an unmistakable connection between the endorsement and success.

It has also become widely recognized that video recommendations are an amazing game changer for organizations, especially as more than 90-percent of organizations (for profit and nonprofit) use video in some form. This fact applies to realtors in Athens, Georgia or Pet Shops in Greenville, SC or a dermatologist in Easley, SC.

Why so Powerful?

Primeau Productions, the South Carolina and Georgia leader in creating endorsement videos would like to point out several factors accounting for the sheer power of customer testimonials. Among those reasons:

1. A customer video testimonial, increases the confidence and reliability others have in your product or service. After all, what could be more influential than the endorsement of someone perceived to be a friend or neighbor?
2. A customer video testimonial lengthens and improves engagement. Unlike a printed review, or many printed reviews, video testimonials bring the words, actions and even the facial expressions of a satisfied customer to life. How exciting is that?
3. A customer video testimonial is known to improve the optimization of your website. While that might sound overly technical, it can easily be imagined that the more times customers seek you out, the better your website is recognized. For example, video endorsements posted on Facebook or LinkedIn will lead potential customers, patients or members to exploring – and staying on your website.
4. Brightcove market research (a digital marketing company) recently stated: “By giving your customers information, you’re empowering them to make a great decision—and that is to invest in your product or service.” Nothing gives customers better “human information” than a video testimonial.
5. Video testimonials are ultimately more cost effective. When it comes to marketing, nothing is as versatile as video. Video product or service testimonials can be used across multiple platforms. Primeau Productions is often asked about the cost of production, and that is a valid question we’re happy to answer (it depends on many factors), but the real question is how effective is video in terms of the number of impressions over time? Nothing compares to video in that regard.

The power of the video testimonial is unmistakable. Primeau Productions, based in Greenville, SC offers script to screen services to help you produce the best video testimonials in the Southeastern, U.S.