Primeau Productions, the Greenville-based video production company, prides itself in working with our valued clients – never against them. It is important for us to clarify that point because it sets Primeau apart from other regional video production houses.

When we started out, we wanted to create a company that would specifically serve South Carolina and parts of Georgia. We live here. Our roots are deep in the community. Our friends and neighbors live here.

That said, our scope is national with intention. Our work is equal to or exceeds the best video production houses in any market. We use top quality equipment, have among the best writers and editors in the region, and we are really committed to excellence. From script to screen, we care.

Setting us apart

What sets Primeau Productions apart? It is our sense of ethics. We will never upsell a customer, we will never offer an alternative that won’t work, we will never put any client in a “bad light.” In short, we take a professional approach.

Whether you are a dentist in Easley, South Carolina wanting to do an “explainer video,” about their practice, or a car dealership in Athens wanting to promote the excellence of their service department, Primeau Productions listens, offers creative approaches and works within an affordable budget.

What is a typical budget? That figure varies to bring a video from “script to screen.” Typical guidelines from the latest market research studies are as follows:

1. No matter the size of the company, or the type of business, on a national basis, 8most marketing departments are with the range of 21-percent to 30-percent of their entire advertising and marketing budget. Obviously, there are many creative approaches we can take with our clients to reduce percentages.
2. Let’s not forget that with the rise of AI and animation, we can explore many lower cost options in regard to video production, Primeau Productions is expert in those fields.
3. In general, it has been shown that most marketing efforts fall into the 6 out of 10 (60-percent), of their budgets to video production. They devote about 11-percent to 50-percent of their overall budget to video.

Primeau Productions understands that budgets are tight, but at the same time, the statistics are overwhelming in favor of video. Video is now used by up to 91-percent of all companies as reported by Wyzowl.com market research in their 2024 figures.

The video may be instructional for new employees, an advertisement on YouTube or Facebook, an embedded video on the company website, or a safety video for the employees of a manufacturing or homebuilding company. The possibilities are endless, including trade show usage, company meetings and speeches.

The human connection

What makes video so popular? The latest research has shown that video establishes a human connection. When a future customer sees you speak about your business (as opposed to getting a dull brochure or postcard in the mail), they respond. It is almost as if they already know you. And, they do. Video is emotional, it connects us, it enables your personality or company mission to shine through.

How much should your company spend on video production? It’s hard to say, but we are proud of ourselves for working within budget to get your message heard. Why not contact us for a no-obligation chat?