Primeau Productions wants to help your business to be successful through the use of video. While we would all like “success,” not everyone agrees on what that means.

Based in Greenville, South Carolina, and serving all of South Carolina and parts of Georgia, Primeau Productions may be regional in scope, but our outlook is professional in terms of equipment, writing, editing and experience. Script to screen, Primeau Productions is your trusted video production partner.

Based on fact, not fiction

Just as our staff is the best in the business, our work is based on the latest market research of the video production industry. Though our competition may toss around terms such as “Return on Investment,” or ROI, Primeau Productions knows where that measure of success should lead.

The level of satisfaction of the ROI experienced by a Greenville, SC or Athens, GA should equal the same level of satisfaction of a business or practice or association in Garden City, New York or Altoona, Pennsylvania.

Delving into that a little more deeply, we find that when such information was first kept in 2016, about 3-out-of-4 businesses or 75-percent, were satisfied with the return on their investment. In 2024, the level of satisfaction rose to 90-percent or 9-out-of-10 organizations. In general, when a business uses a professionally produced video, we would expect a high level of satisfaction. A “so-so” video cannot be acceptable. That’s a fact.

If we go into greater detail, we can see the kinds of work that lead to such success.

· Video engagement: An organization posting a video, should expect some video engagement 60-percent of the time. Whether the video is for a hardware store chain, dentist or university, at least 60-percent of the time, there should be engagement.

· Audience engagement: Our clients should expect that video will help with audience engagement at least 42-percent of the time. This is a measure of keeping existing new customers and attracting new customers.

· Video views: Within a reasonable number as defined by the client, 40-percent of the time success will be measured by the number of times the video is viewed. This is a matter of creativity and the abilities of the video production company. Primeau Productions prides itself on being the most creative and effective organization in the Southeast.

· Brand Awareness: Video brings about brand awareness in about 39-percent of the cases, no matter your brand. Whether you are a car dealership, a restaurant or garden supply store, video’s success should enable at least 4-out-of-10 of your viewers to remember your brand.

· Bottom Line Sales: This may be the ultimate measure of success of video production. Nationwide, including our region, 32-percent of organizations say that video has helped increase their sales. This isn’t ‘magic’ but a solid partnership between Primeau Productions and our valued clients.

· Leads and Clicks: As another measure of success, Primeau Productions aims for 28-percent of new leads no matter the business entity. Obviously, a professional video posted to a website or social media should result in new leads with the right script and marketing.

Primeau Productions wants your business to be successful. We don’t believe in “just good enough,” we want your organization to be great.