“38% of video marketers create their content in-house…down from 60% in 2023…24% of video marketers exclusively use external vendors to create their content. Up from 11% in 2023.)” – Wyzowl Video Market research (2024)

Primeau Productions, based in Greenville, South Carolina and serving South Carolina and Georgia, is seeing an uptick in business from several different types of organizations. Of course, we’re flattered by the support.

Primeau Productions is proud to use the best video equipment with top-notch studio space and excellent writing and editing experts. We like to say that from script to screen, there is no finer video production company in the Southeast. However, that is not explaining why more organizations are choosing professional video production companies to make their videos and produce their content. The statistics above are dramatic so what are the reasons that are accounting for this shift?

7 Reasons More Organizations are Using Professional Video Production

Primeau Productions would like to share 7 Reasons why organizations are using us to produce their video content to help them market their organizations.

1. Time savings – Back in the day, when all it took was a hand-held video-cam and a cheap computer to produce video, video was still a novelty. In 2024 and beyond, given the sheer number of videos being produced and the work it takes to simply get a video noticed, it is a huge time savings to let a professional tackle the project.
2. Knowing your market – Whether you are a CPA, delivery service or realtor, no one knows your business better than you. However, Primeau Productions knows how to tailor-make your image and expertise to approach the customers you are trying to reach. We help you custom-make your message to best fit your audience.
3. Video Celebrates – Most organizations never celebrate their successes. Primeau Productions recognizes that helping an organization to celebrate their accomplishments often leads to greater recognition which can lead to more sales, professional recognition, or more leads.
4. “How it works” – There is no better tool to explain what you do, than video. So-called explainer videos may be used in hundreds of ways and can be used in hundreds of places. Primeau Productions is an expert in helping organizations produce explainer videos.
5. Video’s Versatility – There is no marketing tool that can go from websites and sales trade shows to social media as can a professionally produced video. Organizations are spending their budgets on professionally produced video over expensive mailings and commercials. The shift is happening with virtually every industry.
6. “I See You” – Trust is so important and no single marketing tool can build trust like video. Whether you are a healthcare professional, financial planner or landscaper, your personality comes through on a video. Audiences and potential customer connect with a professionally produced video
7. Tremendous Sales Tool – Professionally-shot and edited video is highly effective in converting viewers to customers. Why? Professionally written and produced video allows your organization to come to life in a matter of minutes.

Primeau Productions will be happy to answer all of your questions regarding the advantages of video, and why we are the best choice in video production for South Carolina and Georgia.