“An explainer video is a short, engaging video designed to explain a product, service, or concept clearly and concisely. Typically lasting between 60 to 90 seconds, these videos use compelling visuals and a straightforward narrative to capture attention and convey essential information quickly.” – Eric Elliott, Author and Video Expert

Based in Greenville, South Carolina, Primeau Productions is a regional leader in the production of video for South Carolina and Georgia organizations. Our clients frequently ask us, “What is the most popular kind of video?” Far and away, the explainer video is the most popular type of video. There are millions of explainer videos and chances are great you have seen one today.

You may have viewed an explainer video to help assemble a piece of furniture, or learn how a dentist brightens teeth or a pastor explaining why her church is so welcoming. Explainer videos are frequently embedded into a website; they are viewed on social media such as YouTube; they may run in a continuous loop at tradeshows or may serve a single purpose such as directions to a wedding posted on a wedding website.

South Carolina realtors have used explainer videos to show homes; Georgia dog groomers have used explainer videos to show grooming techniques; South Carolina politicians have used video to explain their position on an issue and Georgia carpenters or home builders or remodelers have used explainer videos to show how they build something.

Primeau Productions and Explainer Videos

Explainer videos are everywhere – and that’s the problem. Everyone thinks they can make them, but relatively few organizations are successful in getting those videos noticed. It is well understood that poor explainer videos are unclear and don’t lead to a positive result.

When Primeau Productions sits down with a client, we always go for focus first. Without a focus, and a clear script – even for a one- or two-minute video, it is a guarantee people will not want to view it. The script must be tight, and the target market must be well defined.

Then there is the question of format. How is the video imagined? Explainer videos are produced in all different ways using live action, streaming, animation, white boards and many other techniques.

Production quality is critical. There is no such thing as “local” anymore. There are wonderful local businesses, of course, along with great doctors and coaches, chiropractors and Yoga studios, churches and interior decorators and all of them with a story to tell, but there is no telling who may view them or where. Potential clients hundreds or thousands of miles away may need a local product or service.

Who can predict when a customer, client or patient may need exactly what your video addresses? A poorly produced, poor production quality video often stands for poor perception.

Primeau Productions uses the finest equipment, writers and editors, and has professional grade studios where we can conduct interviews. Though Primeau Productions chooses to be local, we produce explainer videos that compete with the finest video produced anywhere in the United States.

Explainer videos must do more than explain, they must represent and give dimension. Our staff will make certain that your best look is always seen, heard and appreciated.