Scroll Top

Primeau Productions: Why Your Next Trade Show Might Be Video

Blog

Primeau Productions: Why Your Next Trade Show Might Be Video

Primeau Productions knows that local, regional or national, the tradeshow video is becoming more important than ever before. Whether your “trade show” is held in a major convention center with a double booth, or you are a South Carolina realtor at the chamber of commerce, a professionally produced video brings all kinds of benefits.

Why make a tradeshow or meeting video?

Nothing explains your organization, product or service better than video. Video is much more than a tool to increase sales, video accomplishes multiple tasks that you should know about. Whether you are an attorney whose practice is in Greensboro, South Carolina or a periodontist in Athens, Georgia, video consider these features that video can bring:

  1. Video helps your organization attract an audience. When a sales prospect, future patient, client or member walks up to your booth (even if it’s a table top), a well-produced video is a powerful hook.
  2. Video helps your organization streamline its message. A professionally produced video tells people exactly what you need to tell them, whether it’s the first visitor to your presentation or the last. Primeau Productions helps you say what you need to say.
  3. Video cuts out the noises. Whether you have set up in a convention center, chamber of commerce meeting, banquet hall or church basement, video gets attention. Video has a certain magic that cuts out all the clutter and commotion.
  4. Video takes away the sales burden. When you or another staff member is engaged with a prospect, it is frustrating to lose another prospect because no one is there to fully engage them. Video can keep that other prospect at the booth or presentation. It is like having an additional sales or marketing assistant.
  5. Video is collaborative and entertaining. Potential clients or patients or customers want to interact with video. They hear and see your message; it is brought to life. In fact, many Primeau Productions clients love the fact that video makes them into “celebrities.”
  6. Video relaxes people. In a way, video breaks the shyness a visitor to your booth or event might normally have. Sometimes people call video “The Great Icebreaker,” as it helps visitors to events to get to know you even before you’ve met.
  7. Video connects booth visitors to social media. Video serves as an important link to direct future clients or customers or even patients to a website, Facebook page, traditional media or satisfied customers and clients.
  8. Video brings energy. When you get tired at the end of a long sales day, or you’re overwhelmed or have too many other tasks, video maintains the energy and focus of the message your organization needs to convey.

The best tradeshow videos are those that have something to say, are on point and professional. Primeau Productions tailor makes each video for its valued clients, customizes your message, and says exactly what you need to convey.

Primeau Productions is proud to have the region’s best video equipment, highly creative writers and editors and studio production facilities. We’re competitively priced and always, highly ethical. Call us and together we can help make your next tradeshow a success!