As we approach 2025, we are already seeing some video trends that greatly expanded in 2024 and we expect to continue in this coming year. There is no question that video is here to stay and Primeau Productions is keeping a close eye of the trends. Though Primeau Productions focuses on our incredible clients in the Southeast, we offer these video trends to our friends across the United States (never hesitate to say hello!)

Primeau Productions is pleased to offer our clients our picks for the Seven Most Important Video Trends for 2025.

1. We Expect AI Generated Video Images to Expand. AI will be increasingly used for special effects in a whole range of videos, from safety to explainer videos to advertising. This will save clients money as well as enhance the quality of each video produced. Primeau Productions is attuned to AI technology and what it can bring to video.

2. Video will become more personalized in 2025. We are tracking the trends of video being more collaborative and personalized. It is what your customers want. They want stories, they want cooperation and communication “one-to-one.”

3. Look for vertical, not just horizontal. 2025 will bring more video that looks like a business card or vertical announcement. That is obviously because more customers, clients, patients and employees will see and hear what you have to say on hand-held devices.

4. Shorter, more frequent video. Primeau Productions is already seeing the trend of shorter content, more specific video. Whether it is a video for a realtor wanting to focus on Mid-Century homes, or an ophthalmologist discussing a specific cataract procedure, shorter videos offer smaller, more tightly-packed pieces rather than trying to say everything to everybody.

5. Education and training with more impact. Audiences, no matter how they are defined, prefer to access video on their own time, rather than holding formal classes with droning instructors. In addition, having one solid, professionally written and produced video offers a high consistency of message.

6. Video will become central to sales. Video will be considered more foundational and interactive to sales efforts than ever before. The interactive nature of video offers huge possibilities that brochures or print ads or electronic media

7.  Across multiple platforms. Without a doubt, the 2025 projections are showing a greater and simultaneous use of video across multiple platforms. When Primeau Productions produces a video, we encourage clients to embed it in their websites, on social media and even consider its use in advertising. The key is excellence. Amateurish, cheaply produced, unfocused or boring content won’t keep customers engaged.

In 2025, Primeau Productions will strive to constantly improve the value and worth of each video we produce for our treasured clients. We will undoubtedly get more technical and sophisticated in our techniques. However, we will never sacrifice our personal connection or sense of customer service.

Based in Greenville, South Carolina and serving South Carolina and Georgia, Primeau Productions is one of the region’s premier video production facilities. We have grown by having a service and ethically oriented culture. We believe in our mission and in helping every client who honors us with their business.