Businesses’ use of video to reach out to consumers has grown rapidly in recent years. In instance, advertising and explainer videos have proven to be a successful means of communicating a message and promoting a business. This article will examine the benefits that businesses reap from using videos to reach their target audience, citing existing studies as evidence.

Getting people interested and involved is one of the most important reasons to use video. HubSpot found that 54 percent of customers want to see more video from the brands they love. This is because video is a far more interesting and dynamic medium than text or still photos. People are more likely to remember what they learn and develop an emotional connection to a business after watching a video. In fact, 84% of consumers have been persuaded to make a purchase after watching a brand’s video, according to research by Wyzowl.

Businesses have found that a certain form of video called a “explainer video” is very useful. These videos are made to clearly and concisely describe a topic, product, or service. Explainer videos simplify hard-to-understand concepts through the use of visuals and audio. Animoto found that 96 percent of internet shoppers found product videos to be informative. This means that companies can improve their chances of making a sale by producing an explanation film for their product or service.

Commercials are another sort of video that has shown to be successful for companies. Commercials aim to convince and inspire, whereas explainer videos aim to inform and educate. Google found that half of all internet users check for product videos online before making a purchase. In other words, businesses that advertise their wares are more likely to have customers visit their stores, whether they are brick-and-mortar or virtual.

Videos aren’t just highly efficient in getting your message through, but they may also help you save money in the process. Forrester Research found that a single minute of video is equivalent to 1.8 million words. As a result, a well-produced video may communicate a great deal in a relatively short length of time. And with the advent of social media and video-sharing sites like YouTube and TikTok, companies can reach an international audience with their videos without breaking the bank.

To sum up, videos are becoming an increasingly important medium for brands to reach out to their target audiences. There are certain kinds of videos, such as explainer videos and commercials, that have been shown to be exceptionally effective at capturing attention, communicating ideas, and selling goods and services. Businesses can expand their reach and gain new clients at little cost by adopting video marketing. In an age where video is becoming ubiquitous, companies that have yet to embrace it risk slipping behind the curve.