Many top executives need clarification about the value of Video for their companies. Some people think it’s just a fad, and others don’t think their audience watches videos online. But these worries and the perceived price of video marketing can stifle development and achievement. A wake-up call is in order. Video content is essential whether you’re a one-person operation or Google. Your business’s reputation leads, and revenues will improve with top-notch video content.
This post will discuss the top 10 benefits of video marketing for your company. Learn how Video can impact your overall tactics by watching the Video and reading the accompanying text.
The Rise of Online Video’s Growing Appeal
Videos are the most popular type of material on social media sites. Videos are more widely shared and may be seen on various social media platforms, including but not limited to Facebook, Instagram, Twitter, and others. Putting videos online increases the likelihood of sharing your content, which could significantly impact your business. HubSpot data shows that 92% of mobile video viewers share videos, attesting to their widespread appeal. In addition, every day, 4 billion videos are viewed on YouTube. There’s no denying the success of online videos, and your company should be one of them.
It’s all about Video in the future
Rather than being a transitory novelty, video content will soon dominate the internet. Video now counts for more than 80% of all internet traffic. This significant share demonstrates how pervasive and vital Video is becoming online. To survive in the coming years, every company must adopt Video. Those that put off investing in video marketing will find themselves behind the eight ball.
ROI Can Be Calculated For Videos
Now, more than ever, monitoring a video’s performance and calculating its return on investment (ROI) is more straightforward. You can measure the success of your video campaign by using the analytics tools provided by Wistia and YouTube, for example. Your Video’s success and return on investment are easy to calculate because viewers are 64% more likely to buy after seeing it. The value of video evidence may be shown clearly.
A video can better explain it than I can
It’s incredible how much information can be conveyed about your company in just 30 seconds of Video. Visual components such as facial expressions, lighting, and setting have a lasting effect on viewers. A picture may be worth a thousand words, but a video tells a story with even more detail. Videos allow companies to convey as much information as possible about their product or service at the most suitable time for modern internet consumers. If you want to communicate your brand’s story effectively, producing a video is worth the cost.
Videos Have Multiple Uses
A well-made brand film may be shared and used in various ways. You can get the most out of the advertising of your videos if you stick to inbound marketing best practices—newsletters, sales presentations, and other forms of marketing benefit significantly from including video content. Including videos in emails, for instance, boosts CTR by 96%, helping your messages get past spam filters and into your leads’ inboxes. Blogs, landing sites, and social media ads that use relevant videos get higher conversion and engagement rates.
Your Target Viewers Prefer to Watch Videos
Don’t fret if your intended audience isn’t watching videos online. The truth is that almost everyone, from young people to older people, enjoys watching videos online. For instance, more American adults in the 18–34 and 18–49 age brackets watch YouTube than any cable network. Your brand’s loyalty, trust, sales, and conversions can all be improved with the help of well-crafted, audience-resonating films.
Video Content Is Easy To Make
The process of creating a video can be manageable. You can make professional-looking videos on the go using only your smartphone and apps like Instagram or Periscope. While you wait for more polished professional video production, you may promote your business and strengthen client loyalty with these free social sharing platforms. In addition, zero-cost video editing apps can streamline the procedure. Video production may be simplified with the help of a competent consulting staff, allowing businesses of all sizes to produce content that brings in new customers.
The SEO Benefits of Video
Including video content on your site can help improve your search engine optimization (SEO) results. Video may be the answer if you need help with search engine optimization. Google owns YouTube, the second most popular search engine in the world. You may enhance your SEO with Video if you properly tag your videos, use keywords in the text, and use video transcripts.
Using Video to increase sales
Video can be used to create more exciting and persuasive sales presentations. Most executives (59%) would rather watch a video than read a long email. Putting product videos on your website is a great way to attract and convert visitors into qualified buyers. 90% of consumers say that product videos aid in their purchase decisions. Deliver what your customers desire and increase conversions with video content.
Video Reaches Viewers Where They Spend the Most Time Online
Mobile devices, especially smartphones, are made for watching videos. Since your customers likely always have their phones on them, you must ensure they can easily manage and understand your films on their handheld devices. People spend much time on their phones, so it makes sense to cater to that audience by creating videos that work well on mobile devices.
In conclusion, Video is crucial to the success of your company. If you’re doing an inbound marketing campaign, using video content is a smart move that will pay off handsomely. Suppose you’re trying to persuade your superiors of the value of Video. In that case, this article will provide you with a bird’s-eye view of the impact that video marketing can have.
Who’s up for a Solution?
Join forces with our video marketing team and see your company flourish. Video can help you build brand awareness, attract new customers, and close deals; contact us today to learn more. Remember to underestimate the potential of Video; now is the moment to make your company stand out, and at Primeau Productions, we can make that happen. Call us at 888.843.1550 – cause We Bring Imagination to Life!