A few years back, Google contracted with a major research firm to find out what attracted viewers to a video. What they found was when a video appeals to a person’s interests, they are 1.6 times more likely to watch it than a video that tries to be too slick with a lot of fancy production tricks.
What Primeau Believes
Primeau Productions believes is that like the research findings above, a good video must reach its intended target and appeal to their interests.
For example, if a Greenville, South Carolina ophthalmologist wants to talk about her expertise with cataract surgery, apprehensive patients enjoy the feeling of confidence created by the physician’s expertise and personality far ahead a clever music track and animation. The message is conveyed in the script.
A Spartanburg, South Carolina Yoga Instructor wanting to convey the safety of his classes to beginning, older practitioners, might actually want to have the video produced showing older people practicing (rather than young, highly flexible ‘models’).
The point is that unless a video production company has an eye for detail in everything it does, it is not appealing to the interests of those who are seeking information. Primeau Productions is a full-service video production company.
Script to screen excellence
The examples we cite above, while seemingly the same, illustrate different approaches to the importance of detail in video production.
In the first example, the script must convey the calm and confidence of the practitioner. Having cataract surgery is a scary procedure for some; a video with cartoonish music and a jokester for a surgeon doesn’t help ease the nerves! While you may not believe it, we have seen examples of such foolishness.
In the second example, the videographer must ensure the images match the intent. If the intension is to get a 79-year-old to begin taking Yoga lessons, showing a class of Clemson or UGA students bending and stretching into pretzels will intimidate more than help.
In both cases, the intent must be to appeal to the intended audience and not to waste the client’s valuable time and money on a video that misses.
As if our own dollar
Primeau Productions not only prides itself on “hitting the mark” by combining the best quality video production with an excellence of script to screen targeting of your market, but by staying within budget.
Primeau Productions is based in South Carolina and we service the Greater Greenville area to Athens, Georgia. We are a local company with a commitment to the area where we live and work. We are not the branch office of a major, publicly-traded company with a huge overhead. Yet our equipment and facilities equal the best video production companies in the country.
Because we are local, we have the highest possible obligation to our local clients. We treat your dollar as our own, we stick to budget and we never waver from the mindset that our highest obligation is to your success. Our eye for detail is focused on our clients. Primeau Productions is here for you. How can we help in your success?