As America was re-engaging after the worst of the pandemic, the website eLearning Industry (April 13, 2021) stated:
“YouTube isn’t just a video-sharing platform, it’s the world’s second heavily trafficked search engine, attracting more hits than Yahoo, AOL, Bing, and Ask.com combined. So, what does that say about the power of videos? There is more as there are deeper pedagogical [educational] and psychological reasons why using videos for training is a must for corporate training programs.”
The article went on to explain that training videos can accomplish 3 important things:
- Videos create an impact
- Videos enable a more effective rollout of products and services
- Videos are an excellent, multi-generational teaching tool
The Primeau Difference
To the three reasons as to why video is so effective, we would add a fourth significant point with a warning: Videos can be effective and measurable in terms of analytics, videos can enable better rollout of your products or services, videos can be an excellent teaching tool, but the video quality must be excellent. There is no substitute for excellence and no substitute for meeting the intended objective.
Primeau Productions based in Greenville, South Carolina, is the best regional video production organization for South Carolina and parts of Georgia. Whether your organization is based in Simpsonville, Greer, Easley, South Carolina or in Athens, Georgia, we hold a standard of excellence that is unmatched.
The Primeau Productions difference is that script to screen, our commitment to the standard of excellence carries though in terms of top-notch equipment, excellence in editing and production support and always, video production with an eye for detail.
Let’s talk common sense training video production
It is one thing for a company to try to produce a clever, or funny or serious training video for employees or customers. However, it is another thing to make it work.
The whole idea behind an excellent training video is to be there when you can’t. A superior instructional video can make all the difference.
Whether your plan is to post the video on YouTube, embed it in the pages of your website, use it for advertising purposes, take it to trade shows or all of those purposes, the video must represent exactly what you want it to say and how you would say it.
Suppose the video is for safety training purposes or for equipment education or introducing a new bookkeeping process for several healthcare clinics, those types of videos must convey professionalism and intent, not clever or funny pieces of fluff.
On the other hand, suppose your intent is to show new employees how to greet customers to your dog grooming businesses or a chain of juice bars your company is rolling out, those too requires a “piece of you,” and an intention reflecting corporate culture.
The Primeau difference is that we listen, carry out your purpose and make it work. We pride ourselves on staying within budget and delivering excellence.
When you can’t be everywhere at once let Primeau Productions carry your message for you.