Primeau Productions has heard the complaint from prospective clients in South Carolina and Georgia many times over: “We tried to do video but we didn’t get any results.”
There was a time when amateurish videos posted on social media or embedded in websites could get hundreds, if not thousands of views, along with many leads. Suddenly, those kinds of success stories have become few and far between. What happened?
Blame success
Videos are far and away the most popular way of getting out the message, whether that message is for instructional, explainer, advertising or sales purposes. Kindly refer to a few of recent Primeau Productions posts where we give solid numbers to our statement.
Billions of videos are produced each year, with billions of generated leads, resulting in billions of dollars of business. Every type of organization, whether realtors, retail chains, caterers, tech companies, landscapers or dental practices successfully use video. However, many fail to reach their audiences, costing them money, time and worst of all, lost opportunities.
Primeau Productions is committed to helping clients produce the best videos whether you are a one-person company or employ two-thousand. We don’t want anyone to fail. Why to videos fail to reach audiences? Let’s briefly review ten reasons.
10-Reasons for Video Failures
1. Poor content. Each month, millions of videos are produced that either lack any uniqueness or try to be too clever. Good, tight copy that highlights your organization is essential. Poor content results in no clicks.
2. Get to the point. Videos need to get to the point – and fast. When no point is quickly reached, viewers go away. Primeau Productions writers will help you hone-in on what you need to say and how to say it.
3. Boredom kills. Whether your intended audience is in Greensboro or Athens, or it reaches Atlanta or Greenwich, Connecticut, audiences have become sophisticated. If the video is boring, viewers go away. Engagement is essential.
4. No emphasis. What is the point you or your organization is trying to make with the video? No point equals no focus equals no interest. Most videos last but two-minutes. What is the emphasis? Is it important (not to you, but to your customers)?
5. No circulation. Video, like any other form of communication, needs to find its audience. What are the platforms, sites or audiences your organization will use? This step requires thought and planning. Primeau Productions has the experience to help you reach that goal.
6. Communication must reach the right viewers. A video with lots of technical talk will not reach an “unsophisticated” audience and conversely, a simplistic video will quickly bore knowledgeable audiences. It is a matter of fit.
7. Focus on the product or service in customer terms. Your product or service may be the most amazing product or service on earth, but what does it do for the client or customer?
8. Stop with the boring pitch. A screaming (or even subtle) two-minute sales pitch is boring. By the way, low-quality videos no longer sell – anything.
9. On the other hand. Good video content can ask for the business by leading the listener to a contact, or website or distributor, etc.
10. Have a marketing strategy. When Primeau Productions produces video for South Carolina or Georgia clients, we also want to know about your overall marketing strategy. No strategy usually means poor results.
Primeau Productions has the expertise to help your organization get the results you seek. We work in partnership with our fine clients. As always, your success is our greatest purpose.