Why are videos being discussed by so many marketers? The subject is fascinating, and it’s not just a discussion. 93% of marketers who use video think it’s a key component of their marketing strategy, and 86% of organizations utilize video as a marketing tool, according to Wyzowl. Here are 10 Reasons Why Video is Essential!
You need to use video material to avoid losing potential clients to competitors more adeptly exploiting it. If they aren’t enough justifications, here are ten more reasons why video content is highly effective in marketing. We’ll discuss how video engages customers, boosts SEO, generates shares, and encourages conversions.
VIDEO CONTENT IS ENJOYED BY EVERYONE
You must satisfy the requirements and wants of your audience if you want to be a successful business. Research has repeatedly demonstrated that people prefer video content to other types of material.
Video content dominates when compared to other content kinds like text and images. This has only strengthened over the past few years. The pandemic has caused a change in 68% of people’s video-viewing habits, with 96% now consuming more video content. 85% of individuals, according to the same Wyzowl survey, expect to see even more videos from businesses as the decade continues.
VIDEO BOOSTS SALES AND REVENUE
You can increase your video’s views and shares. However, it can also increase your sales and conversions. 84% of consumers said watching a brand’s video persuaded them to purchase a good or service. Do you want to entice potential customers to buy something?
And this results in an increase in your income. According to a Forbes article, marketers who employ video see a 49% faster growth in revenue. Unsurprisingly, more companies are utilizing video as a marketing strategy.
SEO IS IMPROVED BY VIDEO CONTENT
Do you want to raise the position of your website in famous search engines like Google? You can benefit from video content. According to research by Brightcove, video increases organic traffic from SERPs by 157%.
Google considers elements like stay duration and the sources of links to your web pages. These aspects gain from video. According to Oberlo, the typical online user stays on a page featuring a video for 88% longer. According to Moz, blog posts with video receive three times as many inbound links as those without video.
VIDEO IS GREAT FOR STORYTELLING
Your marketing materials will turn off potential clients if they appear overly sales-y. Instead, emphasize sharing stories. Marketing is more about the tales you tell than the products you produce. It appeals on an emotional and psychological level and is captivating and memorable. As a result, it enables companies to establish stronger relationships with their customers.
VIDEO CAN EXPLAIN ANYTHING
The video effectively conveys much information by fusing the explanatory power of text, voice, and imagery. According to 94% of video marketers (Wyzowl), video has improved consumers’ comprehension of their goods or services.
You should display your product, show off how your software functions, and/or inform your audience about a specific problem or campaign.
Do you need to communicate detailed information? This is where explainer videos excel.
VIDEO HAS MANY USES
Videos are compelling on various platforms, including homepages, blogs, and social network accounts. Email marketing campaigns are another setting in which video material can be used. In fact, according to Campaign Monitor, video may boost email open and click rates by 19% and 65%, respectively, while decreasing unsubscribe rates by 26%.
Additionally, video content can create various marketing and communication tools. Longer-form videos can be trimmed down into manageable social media pieces through editing. It can also be easily converted into stunning still photographs and captivating animations.
VIDEOS HAVE MEMORABLE CONTENT
Getting your point across is one thing. Another is making sure your intended audience understands what you’re saying. Fortunately, video material excels at both. It performs better than other materials when it comes to helping people understand and remember your brand.
Wordstream claims that 80% of viewers of video advertisements remember them 30 days later. Additionally, seeing a video increases information retention by 85% compared to reading text.
VIDEO FOSTERS TRUST AND CONFIDENCE
High-quality video content demonstrates, among other things, your concern for offering a high-quality experience. The power of video to engage viewers and foster trust is unmatched. This is due to several factors.
Second, the video gives visitors a more genuine impression of your business and the people who run it. And the stats support that. According to more than half of marketers, video aids in establishing credibility with potential clients (Biteable).
VIDEO CONTENT IS A FAVORITE FOR SOCIAL MEDIA
It’s difficult to ignore how social media has favored video recently. According to Forbes, over 500 million people use Facebook daily to watch videos. And the proliferation TicTok, Instagram, and YouTube shorts are just another indication of the expansiveness of video – especially short-form video.
It goes beyond Facebook. YouTube, a social network where users may upload and share videos, is currently the second most visited website behind Google. Additionally, compared to other post categories on LinkedIn, videos receive five times as much engagement and 20 times as many shares.
IT’S VALUED AT THE COST
Many companies are concerned that purchasing professional video material will be too pricey. However, the cost of making a video is frequently lower than many people think. Another well-known benefit of video is its high return on investment. 87% of video marketers get a decent return on their investment overall (Wyzowl).
At Primeau Productions – We Bring Imagination to Life.
Follow us on social media, read our blogs, and contact us to learn about video content’s advantages for your company or organization. We can be reached at 888.843.1550.