Primeau Productions, the South Carolina and Georgia video production experts, would like to review the latest breakdown of how video is being used in the southeast. The range and flexibility of video can’t be overlooked. Primeau Productions, through our excellence in video production services, yields video content that produces great ROI and helps to make your organization successful.

Statistics on just how video is being used break down as follows:

1. Social media. Of all of the video requested, about 71-percent was created for social media usage. Whether it was used on Facebook, “X” (formerly Twitter), Instagram or other platforms, the effectiveness of video on social media is clear. With our top-quality equipment Primeau Productions can produce social media commercials, documentaries, interviews, testimonials and “shorts,” that are real-life social media tools.
2. Explainer videos. Who are you? What makes your product or service unique? What sets your organization apart from others in Easley or Greenville, Athens or Greer? These are all the realm of the explainer video. Explainer videos account for 70-percent of all videos requested and they are shown everywhere from trade shows to practice offices to new employee orientations. Primeau Productions has the capability, script to screen, full production and precise editing to make your explainer video the best.
3. Presentation videos. Presentation videos account for about 50-percent of all videos produced. They are the ultimate marketing tool used to promote a new roll-out or feature or service.
4. Testimonial videos. About 46-percent of videos produced are done for powerful testimonials from happy clients and customers. Nothing is as powerful as the heartfelt words of satisfaction. Testimonial videos may be used in many ways and we would be happy to discuss them with you.
5. Video ads. Equal to testimonials at 46-percent are the video ads. They need to be clever without being over-the-top, and concise, not rambling. Our editing services make sure your best foot is forward.
6. Teaser videos. At 42-percent, the teaser video is used to announce an upcoming event or introduction or service, giving just enough information – but not giving it away!
7. Sales videos. Not surprising, about 40-percent of our clients value sales videos to bolster a new product, service or even retail location.
8. Demo videos. Roughly 36-percent of our present and future clients express a desire to shoot a demo video. Whether the demo is how to pair a wine with a cheese or the proper way to plant a shrub, the tool is highly useful.
9. Onboarding videos. At 21-percent each, both onboarding videos (“Welcome to Our Company”) and customer service videos (“How to deliver fantastic customer service”) are valuable and always make a lasting impact.
10. Staff training videos. More than 20-percent of the video requested of Primeau Productions is related to the important topic of staff training. Your message must be conveyed clearly, professionally and always, “with your touch.”

Based in Greenville, South Carolina, Primeau Productions proudly serves South Carolina and parts of Georgia with the finest video production services in the region. Please contact us with your needs, and we will happily explain what sets us apart from all other production services.