Video, of course, has been around a long time. The first “home camera” dates to 1965, however, it wasn’t until 1985 when big names like Sony introduced the portable video camera. The really huge combination, video plus the internet, wasn’t firmly established until the early 2000’s. Believe it or not, Facebook is less than 20-years old. Google is merely a year-and-a-half older.

But when the combination of the internet, social media and video came together, the results busted all over America and the world. It was a big blur! Folks in South Carolina and Georgia were using video (in hundreds of ways) at the same pace as New York and California. The video production industry, at first kind of crude and amateurish, has grown sophisticated and professional.

What have we experienced?

Why is it important to track video production trends? It is just as vital for a Greenville, SC business to know how to manage their advertising or educational materials or flow of information in their industry or association or patient provider facility, as it might be for a similar organization in Nome, Alaska or Philadelphia.

Fortunately, there is “neutral” market research that has tracked video over the past decade, and it is important for everyone to understand what is going on, and where the trends are leading the industry. Let’s quickly review 10 of the key findings:

1. In less than 10-years, video marketing usage has grown from 61-percent of all businesses to 91-percent. More than 9 out of 10 businesses use video in some form.
2. In less than 10-years, video has grown into such importance, that 88-percent of all marketers see video as an important part of their marketing strategy.
3. In less than 10-years, “video production” has gone from amateurs with camcorders, to 2024, where up to 52-percent of all video is produced with the help of a studio.
4. In less than 10-years, the video production industry has seen a dramatic rise in the so-called “testimonial video,” where executives and users alike, affirm as to what makes their products and companies great. This type of video accounts for 40-percent of videos produced.
5. In less than 10-years, most companies budget up to 30-percent of their advertising commitment to video, but some companies spend 50-percent or higher.
6. However, the financial commitment to video of all kinds has increased to the point where in 2024, a whopping 85-percent of all companies surveyed, plan to spend more on video than in prior years.
7. In less than 10-years, 90-percent of marketers now state that video has shown tremendous return on their investment (ROI).
8. In 2024, more than 90-percent of 1,000 key marketers questioned in surveys felt that video has improved brand awareness.
9. In less than 10-years, 87-percent of video marketers say that in 2023-2024, video has directly increased sales.
10. Video has now gotten to the point where 87-percent of customers feel that video helps to increase their trust in a product or service and most important, 89-percent of consumers want to see more videos from brands in 2024.

Primeau Productions understands that commitment to selling or marketing through video signifies an important commitment, but behind that, we know that video has become essential. Whether you are an orthodontist or an organic farmer, the importance of quality video in South Carolina or Georgia cannot be denied.