Over the past few years, we at Primeau Productions have delved into the realm of speaker demo videos and realized that editing is more than just a technical skill—it’s an art form. The look, the feel, the music, and the content all play a pivotal role in achieving the ultimate goal. When creating a speaker demo video, ask yourself one fundamental question: What is the goal?

Defining the purpose of your speaker demo video is essential because it shapes the entire creative process. What do you want your audience to do after watching the video? Do you want them to pick up the phone and hire you as a speaker? You must consider your audience’s feelings to elicit that desired action.

You must delve deeper into the emotional aspect to prompt the desired action. What do your viewers need to be thinking about to evoke those emotions that will drive them to take action? It’s not just about selecting good music for your video; it’s about choosing music that aligns with your goal. The right music can set the mood and influence the viewer’s mind, evoking the desired emotions that will propel them to take action.

But it doesn’t stop at music selection. The story you tell through your speaker demo video is crucial. What narrative are you conveying? What message do you want to leave imprinted in the minds of your audience? Consider the colors, visuals, and imagery that will help bring your story to life and resonate with your viewers.

The process of think, feeling, and doing is the foundation of creating awesome speaker demo videos. By strategically guiding your audience’s thoughts, emotions, and subsequent actions, you can craft a video that captivates and compels.

However, it’s important to remember that an excellent speaker demo video goes beyond just the technical aspects. It’s an opportunity to showcase your unique style, personality, and expertise. Your video should authentically represent whom you are as a speaker, highlighting your strengths and what sets you apart from others in your field.

As you create your speaker demo video, don’t be afraid to push the boundaries of creativity. Experiment with different visuals, incorporate engaging storytelling techniques and let your passion shine through. A well-crafted speaker demo video has the potential to leave a lasting impression on your audience and open doors to new speaking opportunities.

Creating an excellent speaker demo video is an art form that requires thoughtful consideration of your goal, the emotions you want to evoke, and the story you want to tell. By employing the think, feel, and do formula, selecting the right music, and utilizing captivating visuals, you can create a speaker demo video that resonates with your audience and drives them to take action.

At Primeau Productions, we have helped over 100 professional speakers create captivating speaker demo videos that get them engagements. So, let your creativity soar and unleash the power of your speaker demo video upon the world.