Though Primeau Productions is based in Greenville, South Carolina and services businesses and other organizations throughout South Carolia and Georgia, you would be surprised at the number of folks who contact us from around the country! We hope you enjoy our blog whether you make your headquarters in Palo Alto or Osh Kosh.

If you are from outside our area, you already understand the power and reach of the internet and video in general. As the 2025 market outlook for video has revealed, the communication power of video is immense.

Not surprisingly, the most common question we receive is: “Can we use video to help customers learn more about our product or service?” In fact, the latest research of more than 1,200 businesses surveyed at year-end 2024 found: “99% of video marketers say video has helped to increase user understanding of their product or service – this is another all-time high!”

Going one-step further, video research revealed: “96% of video marketers say video has helped them increase brand awareness. Up from 90% in our 2024 report.”

These findings have proven as true in Greenville, South Carolina or Athens, Georgia as anywhere else in the country. Our clients, whether they might be a dermatology office, pre-school or apartment complex, find that professionally shot, edited and scripted video reinforces the brand in addition reinforcing the understanding of a product or service.

Brings businesses to life

The reason behind the widespread use and interest behind video is multi-faceted. In fact, that is a good place to start this discussion.

Unlike a print advertisement or a radio ad, video can be posted most anywhere: social media, embedded in a website, used at a trade or consumer show, employed as a training tool and, obviously, as a television ad.

Video can reinforce the brand on all of the platforms mentioned above and, if the client prefers, video can be altered for different uses and segments whether a 15, 30 or 60-second spot. Print cannot complete with that, nor can print be altered.

Video makes connection. Whether you are a healthcare provider, politician, pastor or on-air talent, nothing can connect on a human level like video. Video not only brings a business to life, it brings the person behind the organization to life. It is remarkable.

Did you know (and no wonder), “88% of video marketers say video has helped them generate leads?” Why? Because a quality video brings out the best in people. Nothing can make the pitch for any organization, like the person who is the heart and soul of that organization.

Do Your Customers Know Who You Are?

Here’s the tricky part: video is an exceptional tool when it is produced by exceptional people. At Primeau Productions it is not our modern equipment or studio that sets us apart, it is our in-house editors, writers, experienced camera crew and technical expertise. Our goal is to help your potential clients, customers, patients, audiences and even parishioners, know who you are, why they should trust your brand or product or buy whatever it is you’re representing.

At Primeau Productions we are dedicated to our customers in everything we do.