Let’s start today’s post with a few, simple questions that anyone can answer in one or two sentences. Ready? Explain the difference between a periodontist, orthodontist and endodontist. Easy, right? Here’s another: what is the difference between a general contractor, a subcontractor and an architect? Finally, explain the difference (one sentence each) between Hatha yoga, Ashtanga yoga, Vinyasa yoga and Kundalini yoga.
Can’t do it, can you?
Not surprising, virtually every day throughout South Carolina and Georgia, “specialty dental practices,” “builders and architects,” and “yoga studios” cannot reach tens of thousands of potential customers with information as to what they do. Oh sure, they send out brochures and some advertise but more often than not there is confusion, a loss of business or customers go to unqualified providers.
One statistic
If Primeau Productions can leave you with but one statistic for today (there will be many others) it is this: the latest year-end 2024 data showed that “99% of video marketers say video has helped to increase user understanding of their product or service – this is another all-time high!”
This is not “our” number, nor is it limited to our region, but in a nationwide poll of more than 1,200 video customers, 99% agree that video explains products and services unlike any other tool.
Along the same lines video increases brand or product or service awareness 96% of the time. A South Carolina architect with a simple explainer video, can relate to customers exactly what they do; a general contractor can do the same; a Georgia yoga studio can detail why their type of yoga may be the best; an endodontist can explain what it is they do, and the kinds of patients they help.
In 88% of the organizations that were polled, organizations (both for profit and nonprofit) felt video helped them generate more leads. It is an incredible number but it makes a lot of sense. In the same sense, 84% of all organizations questioned can show results that point to an increase in sales.
What does this mean?
If we look beneath the surface, it means that unlike other forms of advertising, marketing or communication, video continues to generate leads long after traditional forms of sales tools fail or go out of date. As video is “living” and three-dimensional, it can give customers, clients or patients a sense of who you are, what you stand for, and why your business (in the broadest terms) is differentiated from others.
Video is multi-use and multi-functional; it can go from a LinkedIn page to a trade show; from being embedded in your website to a display at a chamber of commerce.
More than that, an organization such as Primeau Productions that specializes in making professionally edited and produced video using the best equipment can help you increase sales. We have the expertise to get you the results that other forms of advertising and marketing cannot produce.
Potential customers can appreciate your video to help explain exactly what it is that you do, without confusion. In short, video is remarkable, and makes your organization even more remarkable each and every day.