Based in Greenville, South Carolina, Primeau Productions, prides itself on being the most professional video production company in the United States, with script to screen capabilities using the industry’s best equipment and a team dedicated to excellence.

Primeau Productions serves South Carolina and parts of Georgia with incomparable customer service and the industry’s highest level of ethics. That said, we treasure “being regional.” We never sacrifice our quality by stretching ourselves too thin but in being effective.

Nevertheless, no matter where you live consider this post as a Primeau Productions public service for your organization when considering excellent video production.

5 Biggest Video Production Mistakes (and How to Avoid Them)

1. No intention. What is the purpose of the video and how will the video convey that message? Many organizations, both for-profit and not-for-profit, fail to ask those basic questions and as a result, the video misses the mark from the starting gate. Primeau Productions makes sure to ask such questions and to work with you to define the answers.
2. Saying way too much, not saying enough. Who is writing the script and what is it communicating? Video script writing must communicate and connect with your audience. The video is not a training tool for an inexperienced writer. Every second counts. A video shouldn’t force a lot into a little nor should it convey that “you” have nothing to say. Primeau Productions employs professional script writers who love to communicate.
3. Winging it. Yes, we have had experiences where an organization will say: “Oh, the president is a character, just roll the tape and they will come out with something that’ll knock your socks off!” It never works out that way. Invariably, we are asked to do it over, or we hear, “I wish I had remembered to say that.” Winging it, comes across as simply that. Primeau Productions will keep your video on track. When appropriate, we always want personalities to come out, but it must be specific to the message.
4. Going cheap. This is not meant to be self-serving, but a realistic glimpse into the world of video production mistakes. Whether poor video/audio quality or an amateurish script or choppy editing, when it comes to video production, going cheap immediately reflects in the product. Primeau Productions strives to deliver maximum quality at a competitive price. Get quotes, by all means comparison shop, but don’t sacrifice quality for a few dollars less.
5. Missing the target. It is easy to completely miss your target audience. You can have the right intention, say the right things, have a script and hire a good firm and still miss the target. No matter the intention of the video, it is not difficult to fail to connect with those with whom you want to reach. Who are your customers (audience), what do you want to tell them, are you succeeding? This is why clients and the video production company must be in synch. Primeau Productions never “plunges” into a project. We want to know you, your hopes, what has worked in the past – and didn’t. Our clients become our friends. Our greatest thrill is seeing your success.