As a service we’re happy to provide, Primeau Productions is pleased to present another list of “Common Business Video Mistakes,” we have recently seen that were hastily produced or poorly made by organizations.

Primeau Productions is based in Greenville, South Carolina, and we serve clients throughout South Carolina and Georgia. So, if your organization is based in Rhode Island or New Mexico, we are probably a geographic stretch! Nevertheless, please take advantage of our research.

That said, Primeau Productions offers state-of-the-art production facilities, the best writers and editors in the business and the most current script to screen know-how in the industry. So, we would always be pleased to host your video in our state!

Updated List of Common Business Video Mistakes

1. “Oh, let’s just wing it!” We recently viewed a video that had no goals, no clear direction and no message. They wasted good money on a 2-minute video that went nowhere, which was kind of funny as it was for a chain of high-end car dealerships.

2. A company with no plan. No matter what it is you need to say or show or explain, have a script, plan meticulously, know what it is that your company or organization wants to say. We recently viewed a video by a dental practice that spent about 85-percent of the time talking about “pain,” and “discomfort,” the rest talking about expertise and experience. It made us feel uncomfortable.

3. Every organization has an identity, what’s yours? If your organization decides to produce a video and the identity of the organization or its product or service is hazy, the video’s identity will be hazy as well. Brand is essential.

4. No emotion. If your organization feels, the client or customer will feel. A reputable pet-sitting service recently produced a video where the ownership appeared to be almost devoid of emotion. Think about it: a client is going away for a week, and their dog (beloved companion) is going to be with a stranger who seems to lack emotion or feeling or connection. Would you trust them to care? A good director can bring that out. At Primeau Productions, we make sure the best foot forward is yours.

5. No specificity. An organization, whether a violin teacher, motivational speaker, home builder or church, must tell a story to connect. We commonly view video disasters where the organization makes a video that could be most any organization – and that’s dangerous from a marketing or sales point of view.

6. Believing creativity must be outrageous. There is a HUGE difference between creativity and outrageous. Most organizations devote about 90-seconds maximum to an explainer video. “Getting cute,” might serve us well at a baby shower, but it can be downright dangerous if done in replacement of a message. Be creative, but let focus and message take priority.

7. Ask for the business. A video’s prime purpose, in some way, shape or form, is an advertisement for your product, service or even message. The video must call for a response, for action or for purpose. When a business doesn’t ask for what it needs, the assumption is that it needs nothing.

Primeau Productions, while regional in scope, is national-facing in terms of its facilities, equipment and people. We are always here to help and to answer your organization’s questions about producing videos that matter.