Question: Is there much of a difference between video trends in South Carolina and Georgia versus New York or Chicago? The answer is a resounding, “No!” As the internet and websites are ubiquitous, and the levels of creativity and technology have flattened out across the world, the trends are as remarkably the same in Powdersville, South Carolina as Cherry Hills, New Jersey.

Video is everywhere, it is viewed with equal passion everywhere, it is intended to be seen everywhere. More than that, video is equal in its purpose everywhere. An “explainer video” done for a Greenville, South Carolina dental practice, should be no different in terms of intent, than a video done for a dental practice in Green Valley, Colorado.

Customers, clients and patients may view a corporate explainer video for the same core reasons, among them: information, instruction, reassurance, connection, compassion, dimension and competence.

Conveying message

So, what is the difference between a video produced by Primeau Productions and other South Carolina and Georgia video production companies? What is the script to screen difference? It is our dedication to helping your organization to convey its message. To do so, we employ the best videographers, writer, editors and direction in the business. Primeau Productions keeps tabs on the creative pulse of video production. It is not just a matter of having excellent equipment and studio space but knowing what is next, so your organization can tap into trends that will appeal to those viewing your website or social media or even internal messaging.

Of the very latest in video content trends and messaging we have recently found from top industry sources; you might find appeal in the following message trends far out into 2025 and beyond:

1. “Old Times” – Given the fast pace of society, technology and a digitized way of viewing things there is a renewed longing for messaging that briefly reflects on history, nostalgia and a return to old values.
2. “Competing with Social Media” – Look for video to bring social media to life. At the moment, about 60-percent of all social media content is video. It is increasing each year. If a client is asking us if they’re better off spending huge dollars on a “static” website or putting those content dollars into video, Primeau Productions (and we’re not being self-serving) recommends video every time.
3. “Continue the Story” A one-time, once-in-a-while video is not as effective as a series of videos. By the way, videos are tending to be shorter, not trying to tell an entire story in a single production. Thing about a series of shorter messages.
4. “About the Competition” Video was once the cutting-edge, “clever young sibling,” of more traditional messaging tools. It is no longer the case. Major companies, franchises, associations and non-profits are disseminating content through the use of video. Complacency will not win the content game, creativity will.
5. “Video is International” If your primary customers or clients are non-English speakers or a large percentage are multi-lingual, celebrate and champion that through video. Language and culture celebrated through vide will expand, not detract from your business.

As video expands, Primeau Productions will keep following the latest trends in our continuing efforts to advise and ensure our valued clients are not only current, but can compete with their toughest competition.