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Primeau Productions: The Importance of Professional Video Production

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Primeau Productions: The Importance of Professional Video Production

“One well-executed video on social media could lead your brand to fame overnight through social sharing. Of course, it’s not that easy. Planning is crucial if you want viral social media videos that increase brand recognition.” – Karen Garces, Social Media Video Marketing Expert (2023)

The 3.7 million videos uploaded to YouTube every day are, unbelievably, a drop in the bucket of total video social media viewership. Facebook, for example, with its 2.8 billion users worldwide is loaded with videos. The numbers of video viewers are staggering, and with good reason.

Marketing experts have found that when an ad on Facebook is combined with a video, the person watching it is 10 times more likely to share it with a friend or colleague. In fact of the tens of millions of Facebook ads, 73-percent of them use video.

Researchers have found that across the board, up to 95-percent of video viewers retain the information that they have seen. Whether the video has been posted to social media or a website or used in a doctor’s office or by an association at a trade show, people will remember it.

What do these big numbers mean to you?

Primeau Productions is a full-service video production company based in Greenville, South Carolina. We are a local company serving South Carolina and parts of Georgia. While proud to be local, we are national in outlook with incredible writers, excellent editors and videographers, the latest equipment and professional studio space.

So, let’s put the big numbers from above together with our local commitment. In other words, what do these huge numbers mean to a single realtor in Easley, a modest veterinary practice in Greenville or a small association based in Athens, Georgia?

Simply put, it’s all about the clutter. Because a business, practice or association may be “small,” it must still fight through the clutter of competition, viewers and websites, with its products and services. While there is no marketing tool quite like video, to plunge into video without a thought or objective is a mistake. Long gone are the days when a business can “wing it,” and expect to come up with a blockbuster production.

Primeau Productions is thoroughly professional in its approach for even the smallest and most “unsure and uncertain” of clients. Why? Because we understand that your video is your face.

Your video represents your hard work, dedication, commitment and integrity. It is a responsibility we never take lightly.

The Primeau Productions Difference

What sets our video production approach apart? Here are 9 important differences between Primeau Productions and many other video production companies:

  1. We go in with a plan, with your objectives, your vision and our expertise.
  2. We make every second of your video count, we are video editors, not just picture takers.
  3. We see each video as a story, divided into parts. The whole video needn’t be long, but it must go somewhere in a short time.
  4. Our intention is to place you, your brand, your product or service front and center. It’s never about us.
  5. We create scripts that sell, no matter what product or service is being sold. One size does not fit all.
  6. We add extras, whether subtitles or animation or charts or clips, we can do it.
  7. We use the best equipment, and we know how to use it. By the way, unless the video can ne formatted for all devices, it is not effective.
  8. Every video must tell an important story, and we find it.
  9. Primeau Productions bases its business on solid ethical behavior. Our concern is “you,” and everything we set out to accomplish is a commitment to your success

Primeau Productions recognizes the importance of professional video production, and professionalism is reflected in everything we do. Call us to learn more about the Primeau difference.