What does a video posted on YouTube about traveling to Albania and the Balkans or a video posted on an interior decorator’s website on how to pick out a wallpaper for an Italian-themed kitchen have to do with an auto-repair business in Powdersville, South Carolina? Surprisingly, more than you might imagine.
No Matter the Business
Based in Greenville, South Carolina, Primeau Productions specializes in creating video content for our wonderful clients in South Carolina and Georgia. We use the newest, highest quality production equipment coupled with excellence in writing, editing and superior customer service. Along those lines, though Primeau Productions is regional in scope, we must keep track with broader trends.
Whether YouTube is partly responsible for the video trend or the accessibility of video production made YouTube what it is today, is difficult to separate. Of course, the importance of video has spread much further than one huge social media platform. Virtually every business, every association, every nonprofit, every healthcare related organization, every manufacturing facility employs video.
Primeau Productions is frequently asked: Should my business (or organization) use video? Our “Yes” answer is straight-forward and fact-based: more than 91-percent of organizations now use video in some way, and most “customers” in its broadest sense, expect video.
Circling back to YouTube, the latest estimates place more than (are you sitting down?) 2-billion videos on YouTube. Every day, more than 82-years (!) worth of video finds its way to the YouTube platform alone! As YouTube has not released official numbers, the estimates wildly vary.
Multiple sources and multiple uses
Video comes to YouTube for a variety of reasons. Not surprising, an organization or frequently a private party (from weddings, to trip videos to a Little League game) finds its way to social media. As it costs “nothing” to post a video to social media, a video not only makes it to a company website but to YouTube as well.
The most important point in all of this, is video’s versatility. This leads us to the issue of production quality. Production costs for professional video are variable based on time, creative input, and numerous other factors. However, cost is not a measure of success.
One more statistic for you: the average length of those 2-billion videos is about 15-minutes, from less than a minute to an hour or more. No matter the video’s purpose, it has the opportunity to get widely viewed, reviewed, shared and even monetized (if that is the intention). A cheaply produced video looks low-priced.
The good news is the tremendous possibility any video offers. No hand-out, brochure, advertisement or announcement can match video.
The challenge is that a poor-quality video lacking in creativity, production quality, intention or proper target market, will be discounted as to importance and stopped in favor of a better video. Even educational videos, including those used for training purposes, will not be taken seriously if the quality is lacking.
To be certain, there is an amazing phenomenon in the explosion of online video and organizational video in particular but no video can truly overcome poor quality and a lack of focus.
It can and does happen, that the well-made video of a small business in South Carolina can attract more business than a poor advertisement or video released by a huge business in a large city a thousand miles away. Let Primeau Productions show you what exceptional quality can do.