The Wyzowl 2024 report on the state of video industry has revealed many new, important trends and updates on the current market conditions.
In a survey taken of more than 1,400 businesses and video users the first conclusion did not surprise us at all: “A large majority of marketers say video gives them solid ROI across key areas like sales, leads and brand awareness…”
ROI or return on investment is perhaps the single, most important consideration for our South Carolina and Georgia clients. The typical question we are asked:
“How do I know that video is worth the money?”
By every measure, video marketing works. In a measurement that usually doesn’t come to mind, the measurement of customer support, video answers numerous customer questions that would otherwise take up a lot of staff time and energy. Video answers questions that, while “simple” for staff, can be bewildering to new customers or clients or patients. Whether you are a car mechanic or a physical therapist, video posted on a website or social media can answer questions in a complete and professional manner.
In fact, the latest research shows that from year to year (2023 to 2024), 66-percent of video marketers have found that professional videos actually reduce the time they spend on support queries. If that weren’t enough, that number jumped 13-percent year to year. Whether your business or practice is in Maulden, Easley or Greenville, it’s no secret that it is hard to get good help. Video, by virtue of its easy interface with current or potential users can eliminate a lot of the time answering detailed customer support questions. Video is also more accurate. A professional video using a qualified company spokesperson will give the same answer to all customers.
Quality matters
While video can relieve a lot of the customer service questions, the latest research emphasizes: “(That) quality matters big time – over 85% say production value impacts how much they trust a company.” In other words, all the good that video can do to improve ROI and profits, can be erased by a cheaply shot, substandard and amateur looking video.
The quality factor and that ROI in terms of hard numbers has been shown to be a much better proof of success than the so-called “vanity measurements,” of “Likes,” “Follows,” or “Shares.”
Quality encourages the spread of knowledge, setting you or your business up as professionals, explaining detail in answering questions, and best of all, potential customers turning into paying customers. In the end, it is all about the “Hard Dollars.”
Primeau Productions prides itself on complete script to screen services. We use top quality equipment, excellent production support in all aspects of production and editing. Our expertise includes corporate and product explainer videos, corporate training videos, commercials, documentaries, interviews testimonials and shorts.
Above all else Primeau Productions is not only a video production company with an eye for detail and excellence, but a video production company that will make organizations successful. We are the quality ROI difference between so-so and making your organization successful.