There is an unmistakable connection in the rise of video use and social media platforms such as YouTube. In fact, the latest research has shown that it is YouTube and not Facebook or Twitter that is the world’s most popular social media platform.
Primeau Productions is well aware of this trend, and we often find our clients repurposing video we shoot for them and posting it to YouTube. Though regional, as Primeau Productions is based in Greenville, South Carolina, and serves the States of South Carolina and Georgia, we often get reports of our clients getting inquiries from their products and services from all over the country.
Why is this phenomenon taking off? First, let’s take a closer look at some YouTube facts to help provide a more sold background for discussion.
The Tech Analysis
In a recent market research study by the tech website “Joe2Joe” it was found that:
- About 81 percent of 15-25-year-olds in the United States are watching YouTube.
- Across the board, and among ALL age groups, YouTube has 2 billion logged-in monthly viewers.
- Each visitor, regardless of age or region, spends, on average, 11 minutes and 24 seconds on YouTube every day.
- Each visit to YouTube, on average, involves 6.5 page views.
Going along with the research above, the analytics folks at Google have summarized “Research shows that YouTube delivers a higher ROI than television 80 percent of the time, while 87 percent of marketers say YouTube generates more effective results than Facebook.”
In case you are inclined to believe that YouTube is “just for kids,” you might be interested to learn these additional market research findings:
“YouTube can also reach audiences who don’t use other social media platforms, including older consumers. Research suggests YouTube reaches 67 percent of 36-45-year-olds, 66 percent of 46-55s, and 58 percent of people 56 and older.”
It has been reported by the video market research firm Wyzowl, that more than 91-percent of all businesses use video in some manner. This is not exclusive to New York or California, but also applies to South Carolina and Georgia. With these facts in mind, let’s go back to the question of why the video phenomenon has taken off.
Maximum Flexibility and User Interface
Primeau Productions produces an entire range of video for clients, from training videos to explainer videos to product testimonials and advertisements. A single video can be used a cross multiple platforms and can attract multiple audiences for a variety of reasons.
While a product brochure or a print advertisement might be cheaper than video in the short-term, those types of products quickly “grow stale,” and have limited use. Video brings any subject to life and with it, brings an organization to life. Whether a dental practice in Athens, Georgia wants to introduce itself to a new audience, or a landscaper in Greensboro wants to show customers the best way to water a tree, video is three-dimensional and relevant.
Primeau Productions offers script to screen video production for an entire range of for profit and not-for-profit organizations. Primeau Productions uses state-of-the-art equipment ad offers superior studio space for interviews and testimonial videos as well as the best video editing services in the business.
Video has become so popular through platforms such as YouTube because it is one of the first places that people of all ages go to find information.
Video and social media are interconnected. For best results in enhancing that connection let Primeau Productions explain how our services can work for your organization.