Whether video is shot and produced in Greenville, South Carolina or Green River, Utah, the national statistics on video production are remarkably the same.

In the latest national survey on video production for 2024, polling nearly 1,500 marketers of virtually every product or service you can imagine, shows that organizations of all kinds are realizing the problems of doing-it-yourself video.

Video is an art

Companies, associations and non-profits are finally understanding that producing a quality video in South Carolina or Georgia is every bit as difficult as it is in Los Angeles or Chicago. Viewers have become sophisticated, especially Millennial and Gen-Z viewers. Consider the following three-points from the latest research:

1. At the present time, 38-percent of marketing people are creating at least some of their video content in-house. However, it is down from 60-percent in 2023.
2. 24-percent of video marketers now exclusively use external vendors like Primeau Productions to create at least some of their video content. This is up from 11-percent in 2023.
3. 38-percent of video marketers rely on a mixture of both in-house and companies like Primeau productions to create their content. This is up from 29-percent in 2023.

It is not easy to produce a good explainer video, or advertisement, or educational or customer service or meeting or most any other kind of video. Organizations are understanding this. A decade ago, a company or practice might have gotten away with a home-spun, amateurish attempt. It no longer works especially as how the latest research has shown that 91-percent of all companies are using video in some form.

Take writing a script, for example

Research has shown that it is important to write a script for most types of videos. Why? Because unfocused, poorly defined video scripts accomplish nothing, and in fsct they may hurt rather than help the message. Primeau Productions offers script to screen services. Our script writers and directors are professionals. Facebook, LinkedIn, YouTube, Instagram, and TikTok, for example have all become sophisticated and demand higher quality. Speaking of that, what could be more important than a video posted on your organization’s website? Amateurish attempts reflect an amateurish image.

Why Have a Video Script?

Why should you have at least a strong outline before shooting a video? Primeau Productions script writers recommend a script or at least a strong outline for the following 7 critical reasons:

1. A good video needs a strong story – even an advertisement or explainer video, as it is so important to stay on the right message.
2. Care about your audience! A good script creates a heartfelt bond.
3. Don’t put your audience to sleep. Scripts help keep your customers or staff stay connected top what you’re trying to say.
4. Would you build a house without a foundation or plan? Of course not! A good video (even if it’s intended to be hilarious or fun) cannot ramble.
5. A good video, no matter the story you are trying to tell, needs a story that is pictorial. A video is a million pictures, in a sense, and it must tell a story.
6. Who is the audience you’re attempting to reach? A good script hones the audience you want to reach. A great Primeau scriptwriter helps to accomplish that mission.
7. Does your video have a purpose? Can you define it? We can!

Based in Greenville, South Carolina and serving the South Carolina and Georgia region, Primeau Productions offers excellence in all aspects of script to screen video production. Our professional staff uses the latest equipment, studio space and unmatched creativity. Video is an art, let us help paint your perfect picture.