While industry video production statistics for South Carolina, Georgia, and the rest of the country consistently show that an incredible 9-out-of-10 businesses will use video in some form this year, we’re also aware that many videos will fail in their mission. Whether your organization places braces on teeth, reinforces concrete foundations or sells used cars, please understand that simply producing a video does not mean it will be effective.

7 Roads to HUGE Video Mistakes

Primeau Productions would like to review 7 HUGE mistakes in video production. While we hope you consider using Primeau for all of your video needs, we understand you may be viewing this post from outside the Southeastern U.S. We welcome you to use this as a guide for your purposes.

1. Cheapest is rarely the best. Overall, video production has become less expensive relative to inflation. A so-called, low-cost video production company or a cheap deal offered by someone starting out in the business, almost always results in disappointment. It will not save you money. Video production is an art and a science. Primeau Productions employs professionals in every aspect of our business. From script to screen we are your trusted partner. Incidentally, our mission is to treat your money as our own without sacrificing our world-class services.
2. Accepting substandard creativity and production. “Good enough is never good enough!” Primeau Productions is as much about state-of-the-art equipment and our modern studio space as our excellent writers and editors. We would never think of doing substandard work. Our harshest critic is never the client, but us.
3. Tired, old-fashioned production doesn’t “sell.” A video production company can allow itself to get stale, not only through its look, but its message. Video has evolved throughout South Carolina and Georgia along with the rest of the country. Primeau Productions never rests on past accomplishments. Video production is constantly changing. Always go with a company that has kept up and never allowed itself to fall behind.
4. Saying nothing. It never ceases to surprise us how organizations can allow themselves to produce video that says nothing, where the audience takes away little and “almost zero” is remembered. Primeau Productions works with clients to help audiences take away clear messages where the content achieves its goal.
5. Indecisive creativity. When a video production company cannot give you an idea of approach or creative directions to make your video even better, be careful in your choice to hire them. Primeau Productions has the experience and mindset to take you where you need to go. We function as your trusted partner in all things creative,
6. Lots of noise but no material. Avoid video production that tries to be “too cool” or presents a message that leads the audience nowhere. You always want the video (funny, serious, instructive or a marketing tool) to echo what is best about your brand. It is easy for a video production company to get off track. Primeau Production is dedicated to quality control. We make sure we stay on message and say what you want us to say.
7. Me, me, me. Ultimately, any video must be about the target audience and never about inside gags, personal references or clever banter between executives. Though we want to encourage what is unique and great about an organization, the video should not be about jokes within the organization.

At Primeau Productions, our goal is to help you avoid these video mistakes and many more. We are here to help you achieve the very best return on your video production investment.