Based in Greenville, South Carolina and serving South Carolina and Georgia, Primeau Productions is one of the region’s premier video production facilities.
We attribute our success to our dedication to professionalism, ethics, the finest video production equipment and our ability to go from “script to screen” to produce your video. We don’t outsource or lose our quality control any step along the way.
When we produce a video, be it a “bumper” to introduce an online segment, or an explainer video or even a safety video that runs several minutes, we write, edit and produce your video in-house. We even boast of a full-production studio (so modern that television crews have used it to shoot remotes nationwide).
Recently, a new client asked us for proof that video is growing in popularity nationwide. We were happy to supply the following information and we have a lot more specific data should your company want to devote more budget to video over traditional tools such as print advertising or brochures.
Video is Taking Off!
1. In the past five years, before and through pandemic, economic turmoil, political change and world conflicts, video has taken off as an advertising and marketing tool. From year-end 2020 to December 2024, total worldwide video advertising across all platforms went from $70 billion to $120 billion. Obviously, year-end data will be higher.
2. Online advertising dollars spent on video from social media platforms such as Facebook and Instagram went from a paltry $764,000 in 2009 to $132 million in 2023. 2024 data is projected to be higher.
3. According to the latest data, 91% of businesses post videos, showing video’s role in attracting customers and its power in pushing business growth, while 87% of all businesses surveyed felt that posting video increased leads and interest.
4. Money spent on websites? Think again. A major shift is occurring. In 2024, 30% of sales people and marketers believe video marketing is more important to their overall plan than their websites! According to research, your customers and clients, feel it better to embed video and refresh videos on a website than to keep upgrading websites.
5. So-called “live action videos” now account for 48% of all video being made. Customers and clients want to see and hear what you have to say, whether you are a chef, accountant or dermatologist. There is an unmistakable trust factor in play that sales brochures cannot convey.
6. According to psychologists, 90% of marketers trust video meaningfully raises brand awareness. Why? An expertly produced video captures attention. More importantly, a quality video holds a customer or client’s loyalty or interest of your brand better than print or still photography.
7. Video promotes trust. It is expected that 87% percent of people who watch your video, will trust your product more than if they saw it in a print brochure. In a related statistic, advertising dollars spent on “social media influenced” products may rise to as much as $25 billion in 2025. It leads us to an important point: BE your own influencer. The more YOU can get out in front of your brand or business through video the better.
Primeau Productions is pleased to be a part of the changes in social media and online advertising where video is exploding. Whether an organization is based in South Carolina or New York, statistics show that video will remain strong in the years ahead. Be a part of that trend!