The latest market research studies for 2024 on the importance of video shows that about 90-percent of marketers feel that video is important to their sales efforts. The percentage cuts across attitudes in South Carolina and Georgia equal to New York City or Houston, Texas. But why?

Primeau Productions, a video production company based in Greensboro, South Carolina, is always interested in explaining to our customers and future customers the reasons they should consider video as part of their sales and marketing plans.

The “Why” behind the 90-Percent

Let us begin with solid percentages and not “feel good” sales copy. Whether your business or nonprofit organization is based in Greensboro or Athens or Easley and your team is asking “why?” consider this:

1. Video can be seen everywhere. Not only can it be embedded on a website or social media, but consider that since the start of the pandemic (about 2020) video viewing on smartphones has increased 215-percent.
2. Speaking of smartphones, 77-percentof video marketers surveyed say their customers use a smartphone to view ads.
3. The latest 2024 research shows Americans are spending about 17-hours a week watching video online. The videos can range from a motivational speaker talking about their philosophy of life, to a care repair shop explaining why they are committed to customer service.
4. Some quick social media facts:
5. 2024 Studies done on ads placed on “X,” (formerly Twitter) show that when video is part of the ad, viewers are 10-times more likely to open the ad and read it.
6. 68-percent of ads placed on LinkedIn in 2024 will incorporate video. Video brings online advertising to life.
7. On the popular social media website Pinterest, about a billion videos are watched every day worldwide. Video is the preferred medium.
8. Facebook reported that in 2024, viewers are 1.5 times more likely to watch video every day on a smartphone than on a computer.
9. The social media take-away message: videos as a part of advertising is here to stay.
10. What gets search engine attention when a video is embedded in your website? 2024 statistics show that of all marketers interviewed, 31-percentadd video to improve SEO. Want to jump ahead of your online competition? Add video!
11. According to the latest 2024 video statistics “83-percent of video marketers say that video helps them generate leads.” Forget about expensive brochures or print-ads, it is video that generates leads.
12. Consider this “final” fact: 2024 data shows that while 92-percent “of us” will watch most any kind of video in general, 31-percent will hunt out “how to” video and about 30-percent want educational video. When South Carolina or Georgia customers want to know about a product or service, they will seek out video.

Primeau Productions understands the importance of video. It is why we keep our finger on the pulse of the industry, and it is why we are so committed to our professionalism as a script to screen video production company. While we are regional in location, we are international in outlook.

Why is video so important to us? Because our customers are customers are so important to us.