Primeau Productions prides itself on being one of the leaders in video production for South Carolina and parts of Georgia. We are a regional firm, with the equipment and professional staffing to work with clients anywhere in the country, but Primeau Productions is committed to serving the people and organizations of this region. We live in the Greenville vicinity and believe in the future of our area.

No surprise?

It may come as a surprise that with our strong belief in South Carolina and Georgia, that we are so dedicated to tracking national and even international video production trends. The reason is simple: video is viral. Any video posted or shared on your website, or to social media or as an advertisement or a speech to an association or any instructional video or company “explainer” will potentially be seen or shared anywhere.Is

It is no surprise that a video posted by a South Carolina healthcare practice or builder or auto body repair service – or most anything, may be searched out by another business or consumer or supplier or potential customer or patient most anywhere. Is your organization ready?

Important trends in video production

Given what we just shared, what are the very latest trends for the rest of 2024 and 2025? We want to list 9 of these trends and offer comments (partial credit to Exploding Topics magazine, April 3, 2024):

1. Silence is Golden? Depending on your industry or organization, research has found that viewers prefer “captions, context, and other ‘no-audio’ tactics to convey information.” That is correct. Sometimes, subtitles are more effective than hearing endless explanations. Look for more subtitles going forward. It may be a more effective way of communication.
2. Shift to professionalism. Video is important. A decade ago, companies may have been content to post amateurish video content. However, viewers have become increasingly sophisticated. To their eyes, an amateur video conveys cheap or substandard or worse – an attitude of “just good enough.” Just good enough should not characterize any organization.
3. Social media leads with video. “Video streaming responsible for as much as 82% of total web traffic[data for] 2022, proved the importance of video content to marketing strategy is massive and still growing.” Video will play a huge role in drawing customers or patients or most anyone to your website.
4. We love explanation. Whether you are a South Carolina plumber or a Georgia baseball coach, understand that “consumers” in the broadest sense, value explanation not only of your product or service, but your company itself.
5. We love short–form video. Here’s an interesting piece of research: “15-second TV ads are about 75% as effective as 30-second commercials, at half the cost.” If your organization wishes to post a video advertisement to social media, it may be wiser to produce a couple of shorter videos than one longer video.
6. Video will increasingly try to monetize itself. Look for a rise in creators of video to post to social media sites that monetize, or give them money for each click. The important take-away message from this point is one of ethics. If a video production company strikes an offer “too good to be true,” chances are, it may indeed be untrue. Primeau Productions adheres to the highest ethical standards in the industry. Our focus is on your success.
7. More formats than ever before. “With an ever-growing variety of devices, social networks, and streaming platforms demanding different content formats, it’s become important for advertisers and content creators to segment their video formats.” How a consumer views a video on a computer will probably be different than on a cell phone. It is important for any video production company to understand that more than one format may be necessary going forward.
8. What customers/patients remember. “Viewers retain 95% of a message presented to them in the video as compared to 10% when reading text.” Who needs video? It has been proven that virtually every consumer facing organization needs video.
9. We value stories. “Brands using stories have seen as much as a 73% increasein the same-platform clickthrough rates.” Whether you are a motivational speaker or an artist or dance instructor, those watching your video want to hear your story.

Primeau Productions tracks these, and many additional trends because we care. We want to be your valued partner in producing the finest video no matter your need.