Based in Greenville, South Carolina, Primeau Productions proudly serves South Carolina and parts of Georgia with the finest video production services in the region. Whether your business is a car dealership in Athens, Georgia or you are an orthopedic surgeon based in Liberty, South Carolina, the importance of top-quality video cannot be underestimated.

Commercials, documentaries, interviews and training

Our clients come to us with a highly diverse set of needs, and Primeau Productions is here to serve with videos that will make corporations successful, video production with an eye for detail and video content that produces great ROI – a return on your investment.

From script to screen our objective is your success. Of course, we use top quality production equipment with superior editing skills to deliver sold results, however we realize that “success” means many things to many different organizations.

Does “success” mean the same thing to a small retail business in Powdersville as to a school in Spartanburg? Not really. Does “success” for a video produced as a training tool for a construction company in Easley, mean the same kind of success as for a start-up food company in Greer? Usually, no.

What does success in video production really mean?

“Success” in video production means many different things to almost every different business. When a client asks us, “How will I know what success looks like?” Our answer is backed by solid market research however, no two clients have the same needs. In a 2022 Wyzowl video production market research study, success was measured by hundreds of customers in the following ways:

1. Video views: 63-percent of clients found that video views were the leading measure of success. Whether your video is intended for embedding on your website or as a corporate explainer video to new employees, the number of views was considered the most important.
2. Audience engagement: Following close to views, is engagement at 61-percent. When customers, or patients or employees “Like” or comment on a video, it is a sure-fire sign that the video is getting attention. Primeau Productions is there to give you the production support and sharp writing and editing skills to make audience engagement a reality.
3. Leads and “clicks”: It is not enough for a video to be “clever” or “funny” or “serious.” 56-percent of clients want a video to produce leads or “clicks” to your website or email inquiries or even phone calls.
4. Brand awareness: How aware are your customers, clients or patients of what product or service? 43-percent feel this is an important measure of success – and we agree. The most “artsy” video produced has little meaning if your viewers don’t come away with a sense of your brand.
5. Retention: At 42-percent, retention of what your video says is highly important. What was the message? A successful video message, well-written and edited, is retained. An unsuccessful video message isn’t retained. What is the message you want viewers to take from the video?
6. Bottom line: Ultimately, about 26-percent of business feel that unless quality video affects their bottom line, it is not successful. We measure success with how well your investment in quality video produced positive financial results. At Primeau Productions we take that mission seriously.

Overall, the one thing on which all participants in the success survey agree upon is that they don’t want their video ignored. We wholeheartedly approve that statement. Our videos get attention because our clients are our focus and top priority. Your success is what we are all about.