As we start 2024, communications experts in South Carolina, Georgia and throughout the country, are in agreement that video will be more important than ever before. According to communications expert Chris Quinn (December 4, 2023):

“An overwhelming 92% of marketers foresee video playing a vital role in future marketing endeavors. What’s more, 89% are planning to integrate video into their marketing strategies. 90% of marketers have found video instrumental in lead generation, while 78% attribute a direct increase in sales to video content.”

Tell Your Story, No More, No Less

However, experts also understand that the days of businesses flooding the internet with content are over. The days of South Carolina law firms or Georgis realtors pushing out boring messages are past. What customers and client want are quality videos that tell a story about who you are and why your business is the best at what you do.

Video production in 2024 will be all about finding the right note with the right audience. If that note is an Easley, South Carolina Orthodontist reaching moms or an Athens, Georgia organic food store reaching a university audience, Primeau Productions has the expertise to help you hit that note. In these digital times, creating video that echoes your vision and mindset and then connects with your audience is our chief.

What We Learned from 2023

Last year taught us that there is nothing about the use of video production that will be staid and static in 2024. Forget about dull and boring brochures and print-ads. Video is the future.

The Deloitte market research firm projects five important trends in video that we will summarize here:

1. Social media will look more and more like TV. High quality video will take center stage on websites and in messaging!
2. Companies posting video on websites and social media will start to bypass social media and go directly to consumers. That means your valued will begin to respond more and more to what your organization is posting. They want to get to know you!
3. Gen-Z will be defining media and they will look for video. Many believe advertising brochures, posters, refrigerator magnets and such are simply cluttering up the earth. Video can be highly personalized and you matter!
4. Video helps your brand (or organization) send out a focused message to a community and admirers. A Powdersville, South Carolina landscaper whose Zen gardens work has earned an award, is a spectacular message to relate to a community of gardeners throughout an area.
5. Video streaming (for example, YouTube) will be the wave of the future. It is efficient and always accessible. A Greenville car repair shop obviously has business hours, however a video produced by that shop is always accessible and available.

From script to screen, and using state-of-the-art equipment and production facilities, Primeau Productions produces the Southeast’s highest quality video. As Greenville-based professionals who live and work in South Carolina, we care about the success of your business.

Our staff has no higher mission in 2024, than to help ensure you achieve an excellent ROI with your video marketing efforts. We are here to tell your important story.