“There’s no doubt that AI can definitely pump out content faster. But brands must remember the importance of the human touch in crafting and editing.” – Wyzowl Market Research, 2024
Primeau Productions has a single, focused mission: to give our valued customers the highest return on their video investment. As the above quote from the market research implies, a lot of video production companies believe in “pumping out” as much content as possible to make their turn-around times as fast as possible or to convince clients that price matters a lot more than quality. It is simply not true.
Market research also shows that:
“Almost all consumers want more video content from the brands they follow. But quality matters big time – over 85% say production value impacts how much they trust a company.”
In short, video continues to grow in popularity to explain, sell, promote, build trust, train employees and introduce new products and services. It is no surprise that in 2024, more than 90-percent of all organizations plan on using video in some form.
Including your competitors
Video is more than here to say. It has become a basic part of the way most organizations reach out to the world. Whether you own a retail shop in Greenville, South Carolina or are the office manager of a law office in Athens, Georgia, chances are your competition plans on using video this year.
Video is appealing because it’s much more person-to-person, more genuine and true-to-life, but it doesn’t work without the human connection.
The latest research continues to show that your future customers, clients and even association members value connection. Consider this:
In market research polls nearly 45-percent of customers or clients say they want to watch a video to learn about a product or service. Whether you own an auto body repair shop in Easley or you are an orthodontist in Libertyville, people value video for knowing who you are.
What about other types of advertising? They don’t even come close. Only 6-percent of your future clients or customers want to learn about you through a sales call; only 13-percent are going to read about you through an article and a mere 5-percent are going to watch a sales presentation or “pitch.”
The human factor
However, script to screen, unless there is a human touch, unless your story, your professionalism or your passion is allowed to come through, your video will fall short. Primeau Productions believes in that human touch. The human touch can’t be defined and it certainly can’t be faked.
The human touch is expressed in our sense of commitment to each client we serve. It is also why the videos we produce for our clients is so versatile. The same energy that makes an embedded video on your website perfect for explaining your service is also valuable on your social media accounts or at trade shows.
It all goes back to our human commitment to each client we serve. Yes, we have the most modern production and editing equipment, but the human commitment and connection is “where we live.”
Primeau Productions believes in connection and the human factor that will never be replaced.