Businesses that want to increase their brand recognition, consumer engagement, conversion rates, and access to decision-makers more rapidly can all benefit greatly from video marketing. Here are the top ten reasons you should use video marketing in your campaigns.
Raise More Money
Targeted advertisements and compelling product films promoted through video marketing can boost revenue. Businesses may increase their bottom lines by raising brand recognition and customer engagement with effective content.
Play a Role in Consumer Purchasing
Consumers frequently rely on aesthetics when making purchases. Video presentations are more likely to be remembered by viewers than textual ones. Customers can make a more educated purchase decision after watching a video demonstrating the product’s functionality.
Provides Exactly What Its Customers Want
Whether it’s tutorials and onboarding materials, corporate videos showcasing company culture, or customer testimonials vouching for the product’s efficacy, businesses can use the power of video marketing to give customers what they want. Consider your method of shopping daily. You must gather as much information as possible before interacting with a salesperson or finalizing your online purchase.
Boost Website Visits
Using industry-related keywords in video descriptions and titles is essential to increase organic traffic from search engines like Google and YouTube and social media platforms like Facebook, Twitter, and LinkedIn.
Add More Inbound Links
Backlinks, which improve SEO results in SERPs (Search Engine Results Pages), can quickly be built through video sharing. Increased visibility in SERPs means more people will visit your site, increasing the likelihood of a conversion.
Increase Turnovers
People who might not read extensive blocks of text can be persuaded to watch your video thanks to the attention-grabbing graphics and auditory cues you’ve included. In addition, you can get people to do things like to sign up for your newsletter or download your eBook by including calls to action (CTAs) at crucial moments in your video.
Quickly Accessing Key Opinion Leaders
Since decision-makers rarely have the time to read lengthy emails, presenting them with a short informative video that rapidly conveys the essential information is preferable. Additionally, with advanced video analytics, you can tell precisely when and for how long identifiable users have viewed.
Squash your email sends
Marketing initiatives benefit from adding video emails, which increase clickthrough and engagement rates. Getting noticed in inboxes full of spam can take time and effort. Still, a captivating video thumbnail and a short and exciting promotional video can make all the difference.
Increase Your Shares
People enjoy being entertained, so if you give them a video they’ll want, it’s more likely that they’ll watch the whole thing and even share it with their friends.
Make Indelible Memories
Finally, converting your imaginative thoughts into videos can help you stand out and connect with your audience. You’ll make a positive impression on your audience, which can lead to new leads and solidify ties with current clients.
It’s Time to Boost Your Marketing’s Resonance with Video
The use of videos in marketing campaigns is crucial. It’s an excellent tool for marketers (and salespeople) to convey nuanced ideas, motivate targeted behaviors, and gauge interest precisely. It has the potential to raise brand awareness, broaden your customer base, and ultimately enhance sales.
To create amazing video call us at 888.843.1550 – at Primeau Productions – We Bring Imagination to Life.