The success of a video marketing campaign depends on the quality of the message being conveyed. Working with a recent client, we discovered that their messaging from internal sources didn’t quite match up with what the market was searching for.  Our team, with the help of our analytic tools, helped them craft a message that was on point with what the market search terms and the conversion of their videos skyrocketed!  Learn here how crafting the right message boosted conversion rates!

Your message needs to convince your audience of the value of your product or service by highlighting its distinctive qualities. Remember that you want your message to be easy to understand and convincing.

First, you must know who you’re talking to before creating a compelling message. Who is the target audience for your video? Find out their wants, passions, and problems. When you know who you’re talking to, you can craft words that will hit home.  There are many tools that can help you hone that message and make sure it’s merged with your customers trends.  Remember if you can’t be found, your message is worthless.

The next step is to catalog the product’s most salient qualities and advantages. How does your product differ from the rest of the market? In what ways does it improve your consumers’ lives? Your message should focus on these salient points to effectively enlighten and persuade.

You should aim for clarity and simplicity while writing your message. Don’t use industrial jargon or technical phrases unless necessary. Instead, it would be best if you communicated using simple, straightforward words.  Likewise, those words should be search engine optimized.  Knowing customer search terms ensures that Google’s analytics moves your message front and center.

Your message must be visually appealing as well. Showcase your product or service in action with high-quality photos and videos. This will get people interested in what you have to say and keep them intrigued.

Last but not least, make sure your message stands out. Effectively impact your listeners’ hearts and minds by employing story-telling strategies. The result will be more involved customers who feel more connected to the company.

Hey, if you want to craft a compelling message that will get viewed give us a call at 888.843.1550.  At Primeau Productions – We Bring Imagination to Life!