Primeau Productions knows that whether you are a Greenville, South Carolina home builder needing more exposure for its website, or an Athens, Georgia veterinarian explaining its services to potential clients, that nothing defines you and your brand better than video.

From script to screen, Primeau Productions is focused on enhancing ROI, improving your return on investment. From 2023 research we have learned that a professionally shot video can enhance website views by as much as 80-percent.

In more than 7-out-of-10 cases, video helps to increase, define and sell your brand. How does video make such a difference? Consider these 7 important facts:

1. Video increases “brand awareness.” The brand can be a product, service or an organization.
2. Video can increase sales. In fact, research shows that video placed on social media, websites or as part of advertising materials, has the potential to increase sales by more than 66-percent. While print advertising, newspapers, network programming and trade shows, may be diminishing, video is rocking!
3. Video grows your social media. Want your brand to get more notice on Facebook, YouTube, Twitter (‘X’), LinkedIn or other social media? Use video! Data shows that video can grow your social media footprint by 64-percent.
4. Video educates. It has been shown that video improves the awareness and understanding of your product or service by more than 60-percent.
5. Video improves your position. Research shows that when customers, clients or membership is asked to name a brand, 47-percent of the time they will name the brand that has had repeated video messaging.
6. Video builds trust and personal relationships. Studies show that nearly 40-percent of the time, people will watch your video in an effort to get to know you better. This is especially important to healthcare professionals, lawyers, accountants, realtors, financial advisors and other professionals. Sometimes, it may be a phrase, a sentence or the right expression that can earn trust.
7. Video promotes other products and services. A professionally scripted, edited and produced video can get your existing customers or clients to buy another one of your products or services about 34-percent of the time.

Video is local and national

The world has become local and national at the same time. For example, a prospective home buyer moving from New York City to Easley may have no idea where to start looking for a home. How do they choose realtor? Video on your website or social media can convey a message and instantly build a sense of trust.

Video builds connection. Suppose someone is on vacation in South Carolina and they accidentally crack a filling or bridgework? Where will they go? It is not so difficult to imagine. It is reassuring to find a dentist who explains their philosophy of patient care in a media that is posted on a website.

Local or national, video creates connection. It brings the dull and static to life. Video gives dimension. Primeau Productions uses the best equipment in the business with professional production facilities. Yet, Primeau Productions is affordable and offers a philosophy of excellence. Our goal is always your success.

We care for your brand or service, as if it were our own.