Primeau Productions recently researched the best lead generation techniques as recognized by marketers throughout the United States. This is part of our ongoing effort to help video production clients within our primary territory of South Carolina and Georgia as well as our special clients and friends in other states.

8 Important Lead Generators

No matter what you are selling, be it your services as a speaker, financial consultant or expert, a manufacturer of goods or a professional in the healthcare community, lead generation is essential to maintain a steady stream of prospects.

Authorities have identified eight important lead generating tools.

1. A professional website with solid content. Excellent content need not be lengthy or elaborate, but it needs to be clear, concise and original. Professionalism applies to any organizational entity in any field, from HVAC to Yoga instruction. Good copy says a lot about you and how you go about conducting business.
2. Search engine optimization. SEO is important, especially in a crowded field where there is easy access. Whether you run a coffee shop, real estate office or a landscaping business, good SEO will allow your website to better generate leads.
3. Lead generation forms. The best way to get business, is to ask for business, no matter what your organization does. An interactive lead generation form permits your prospects to better explore what it is that you offer. The form needn’t be complex, and shouldn’t be overbearing, but more along the lines of making your organization available and willing to talk about what you do.
4. Live chats. A live chat can allow instant connectivity and information. A live chat doesn’t have to make certain someone in control is standing-by to answer, merely it allows prospects to have a gateway and an on-ramp to creating a relationship that can result in sales leads.
5. Online ads. Online ads can generate results for a wide variety of organizations however, they are not cheap to run and can be somewhat irregular in their ability to turn into viable leads.
6. Contests and giveaways. Contests and giveaways can provide leads providing other elements are in place such as SEO, a stream of online ads, good content and, of course, publicity. Nothing happens out of nothing! A meaningful give-away relies on an organization attracting a substantial number of customers.
7. Reviews. Positive reviews can attract positive activity. Again, positive reviews are a numbers game and it obviously requires asking customers for comment and personal understandings of what they were provided. “We” tend to like it when others make their personal experiences known.
8. Live action video. The latest market research, reflecting year-end 2024, shows the growing importance of video in generating sales leads. In the latest 2025 survey, a whopping 88% of more than 1,200 marketers and video production experts agreed on video’s ability to generate sales leads. Video is often “live action,” and allows prospective customers to experience the company or nonprofit. Video is powerful and in fact, over the past 5-years, video’s ability to generate leads has routinely scored in the highest percentages due to its ability to allow prospects to experience what your organization offers.

Based in Greenville, South Carolina, Primeau Productions is a regional leader in producing videos for clients who want to make an impact in their markets.