At Greenville-based Primeau Productions, we know the answer to the question we ask above, is more complicated than you may think. In fact, the question is actually two questions. Whether you are an Athens, Georgia medical practice or an Easley, South Carolina florist, a brand can be a complicated thing. In fact, brands change with the times.
Video Branding?
Using the examples from above, the medical practice could say, “Well, we’re dermatologists and that’s our brand.” Is it, or do clients come to the practice because they feel cared for – in good, professional hands, compassionate and understanding hands? More than that, how did they find the practice? Was it word-of-mouth? Social media? A website visit?
More often than not, it is a website visit where a video is viewed. It is video that often makes organizations successful.
In fact, the latest market research studies show that “91% of people have watched an explainer video to learn more about a product or service.” Beyond that studies show, “82% of people have been convinced to buy a product or service by watching a video.” A video production company such as Primeau Productions has an eye for detail that will bring out the very best in the practice and practitioner being interviewed.
Video is widely used by practices, from dermatologists and dentists to physical therapists and dieticians. Video is also versatile. Quality video helps better define a brand across multiple platforms: websites, YouTube, Facebook and more. Amazingly, the research shows 87% of consumers say video quality impacts their trust in a brand
Video offers future, present clients or patients, a chance to get a personal glimpse of the provider behind the name. By the way, it is why there are so many brand endorsements in dental and healthcare commercials, they want personal interaction.
We use top quality equipment, excellent production and editing. From script to screen, Primeau Productions will highlight professionalism, compassion and understanding.
Research shows that 89% of consumers want to see more, not less, videos from brands in 2024, whether they be products or services.
Things change
Is the brand (any brand) the same in 2024 as it was in 1994 or even 2014? We doubt it, and so does the research. Whether the example we gave earlier of a florist shop or a commercial house painting and construction service, the way people learn to judge the business has changed.
Here’s an important group of observations about video content that produces great ROI. The most current marketing information from Wyzowl.com clearly shows:
“When asked how they’d like to learn about a product or service, 44% say they’d most like to watch a short video. This comfortably beats other materials such as eBooks or manuals (16%), infographics (15%), text-based articles (13%), sales calls (6%) or webinars/presentations/pitches (5%).”
In 1994 or even 2014, sales brochures still stuffed mailboxes, or customers read ads and articles or sales calls were endured. Not so much anymore, especially in the memory of COVID and the rise of the digital device and streaming.
People prefer video in 2024. What is your video brand? Let Primeau Productions help define it.