Located in Greenville, South Carolina and serving South Carolina and Georgia, Primeau Productions prides itself on producing excellence within budget. This point leads us with this post to talk about the percentage that organizations are currently spending on video marketing compared to their overall budgets.

A word before calling up the latest research on this matter. Video is highly versatile. A professionally written, produced, edited and marketed video can be used in many ways, whereas printed matter or seasonal materials have a limited shelf life. While most video being produced is what is known as “live action,” some clients also make use of animation. Unique costs are associated with each.

Different types of video tools obviously have different costs associated in their production. Primeau Productions works with clients to produce the best video that make your message known using an entire range of production tools.

Latest Percentages

The most recent research on video marketing has been released reflecting year-end 2024. Here are some highlights on video marketing budgets to serve as a general guide.

1. A little more than half (53%) of all companies nationwide are spending about one-third of their budgets on video. The more the amount of money spent on video marketing, the more the above percentage drops. Strangely, the researchers have found that a whopping 14% of companies surveyed (more than 1,000) have no idea how much they are spending on video! In case you are wondering, there is a sharp drop-off in those companies spending 70% or more of their budgets on video production.
2. Studying budget projections for 2025, about 93% of all companies surveyed in 2024 plan on spending the same relative percentage on video. It is a testament to video’s power as a marketing tool.
3. Interestingly, and another indication of video’s emerging power is that more than 60% of marketers allow video to go viral via organic search. Video gets noticed and sent and shared.
4. This next point is interesting. In about 36% of the cases, marketing departments felt that video production was getting cheaper. 36% of marketing departments polled felt that there was essentially no change. While 28% of all marketing departments felt video was getting more expensive. This is on a nationwide basis, of course, We wonder if some of the companies in that last category weren’t among those who had no handle on video costs in past years. Primeau Productions works closely will all of our clients with a dedication to be as ethical and transparent as possible about costs. There are always ways to maintain message and quality with employing innovative production methods.
5. All of these percentages, of course, come down to interpretation and leads us to ROI or return on investment. It is a discussion that is uppermost in our mind. We want any video we produce to be effective, reasonably priced and to enhance sales and marketing efforts. Whether your organization is a one-person shop or 1,200 employees, if the return on your investment wasn’t worth it, all the creativity in the world didn’t matter. Primeau Productions helps organization balance cost and return. We are proud of our track record and integrity.