Here at Primeau Productions we came across some interesting market research facts the other day about South Carolina and Georgia businesses.

Of the Greenville or Athens or even Easley businesses who were unsure about using video to promote their businesses, or train employees or even to explain on their website what they did, about 18-percent had no idea where to begin to create video content.

Then when we explored a little further, we found that 10-percent of those companies who were unsure of video were “unable to convince key decision-makers of the need to invest in video,” and that 8-percent “of people don’t create video content because they don’t feel video is needed.” Adding those numbers, we again get to 18-percent.

So…we wondered

We at Primeau Productions wondered if many of the same people who were clueless as to how to begin to create good video content were, in fact, the same decision makers who felt unconvinced about making an investment or if video was needed at-all. Guess what? They were.

And we understand it. Fear is powerful. You may be Greenville’s best dermatologist or Spartanburg’s best auto body repair shop, but that would hardly qualify you to write or produce an excellent video. Well, if it will make you feel any better, we would have no idea how to diagnose and treat a suspicious skin lesion or fix a bad dent in a ’63 Dodge, and maybe that’s the point.

Companies, practices and even nonprofits get good reviews because they are experts at what they do. It always comes down to trust and producing a product or service based on pride and professionalism.

The “18-percent” numbers from above reflect business entities that may be confident of what they do, but who are fearful of going outside their comfort zones to produce a video that sets the correct tone.

At its core, the dermatologist may be totally in control of knowing the proper protocol for the handling of a sickness but clueless as to writing a video script that will gain the attention of prospective patients. Any way we might want to phrase it, and whether it is a healthcare practice or repair shop, fear of the unknown is powerful.

The Primeau Difference

Primeau Productions, based in Greenville, SC has one main focus and one main mindset. We strive to be the region’s finest video production company. This is an important distinction between our video production firm and many part-timers, amateurs and generalized firms who throw in video production on top of public relations and advertising.

From script to screen, Primeau Productions uses the video industry’s best equipment, finest studios and most talented “creatives.”

Our prime intention is to get results, no matter the primary purpose you specify for your video. Whether the video is intended to help you gain new customers or preserve employee health and safety or to introduce a new ice cream flavor, or for that matter, your company to the world, our efforts focus on you.

Though we are regionally based, we can assure you that our level of expertise equals or exceeds video production companies anywhere. Where does fear begin? Fear begins with the unknown. Primeau Productions will take the guesswork – and the fear from all your video production work.