Primeau Productions, a world-class video production company based in Greenville, South Carolina, was recently asked why video has become so popular for marketers and sales people in South Carolina and Georgia?
Our Southeast region, like many other parts of the nation, has seen the explosive rise of videos for use in sales, advertising, instruction, safety, testimonials, explainer videos, and in all aspects of new and existing product or service marketing.
Primeau Productions set out to gather the very latest statistics in order to answer the basic question as to why people in South Carolina, Georgia and the Southeast are watching video. Some of the reasons may surprise you, but what is not s surprise is that more than 90-percent of all types of businesses are using video in some form.
Top 7 Reasons People Watch Video
- The Entertainment Value (53-percent) – Entertainment may mean a lot of different things, to many different people. Entertainment might include comedy skits or “drama,” that is true, but it might also include a coach or athletic director motivating athletes in the off-season, and author reading from a newly-published book, a theater company advertising a future production or a pet behaviorist teaching an audience of pet owners.
- Lessening Stress (28-percent) – This is a broad category that can range from meditation instruction by the owner of a Yoga studio to a funny, animated video or an inspirational clip from a keynote speaker or pastor. Videos do relieve stress and the anxiety of daily life.
- Instructional (21-percent) – When was the last time one of us went to a video platform such as YouTube for instruction? Most probably, yesterday or a few hours ago. Video teaches. Video shows us what seems almost impossible to explain. No matter your product or service, video can elevate the message.
- Those with similar interests (14-percent) – Those who are passionate about their hobbies, seek out others about their hobbies – and it is frequently done through video. However, wise marketers understand this and every one from language schools to pet shops to Salsa dance studios use video to attract those with similar interests. In a similar fashion, about 10-percent of video users employ video to communicate with others seeking the same interest and hobby information. There is huge power in numbers.
- Seeing the future (13-percent) – We humans like to learn new things or imagine ourselves as a part of something new. It is why video has been so successful in medical and healthcare settings to show a new procedure, viewing the progress of new apartment buildings or demonstrating how a customer can renovate their future modernized bathroom.
- Learning about trends (11-percent) – What are the latest paint colors or the newest fashions or the best ways to cook with Olive oil? When businesses connect their knowledge of trends with a customer base through posted video, they become the experts.
- Showing the unexpected (10-percent) – Businesses, healthcare practices, associations and even athletic trainers use video to show potential customers and clients the new and unexpected.
Primeau Productions knows that every one of these reasons can lead to increased sales and opportunities. Video’s greatest power is in its flexibility. Let us show how video can lead to greater opportunities for your company.