Primeau Productions would like to start this post by including an important article from Forbes magazine. It is well-worth the reading, especially the following observation from the experts:
“Short-form video content is exploding in popularity. Consider adding short-form tutorials, guides, product information, or other content. You can even repurpose existing written content into videos fairly easily now.
After you have launched those videos on your site, make sure to post them to TikTok, Instagram, Facebook, YouTube, and Twitter. That can result in significant traffic to your website.”
No matter what you do
Whether you sell apparel in Powdersville, SC, build homes in Easley, SC, sell tropical fish in Greer, SC or teach tennis in Athens, GA, experts now recognize that unless websites engage, interact or teach, the algorithms of Google and other search engines will “lose you.”
What do we mean by that? It means when someone goes looking for “your kind” of business to handle their needs, even if you are the best at what you do, you may fall to the second, third or fourth page of the search. When that happens, your website is in trouble.
While you may be the best wine and cheese shop or the most outstanding landscaper, unless people can find you, your website is in trouble.
At the end of the day, it is about interaction. Video content is the most effective way to receive that important interaction and Primeau Productions is the leading expert in helping you achieve the interaction goal.
Video production makes the difference
Video embedded on a website gets clicks. Potential and existing customers want to hear what you have to say, and read what you have to post. They put faces behind names and get a three-dimensional feeling for what might have been plain copy. They forward the video to their associates and friends; they return to your website and recommend your website. Best of all, they act on your message.
“Short form video” isn’t a full-length production, but it says mountains about your business, your professionalism and your mission. In addition, the video can be posted to social media whether Facebook or TikTok. Video can tell your story over, and over again.
So, what happens when people begin to click on the video? Suddenly, the search engines come alive, they say, “Hey this business is receiving attention, this website is drawing visitors.” As the clicks rise, the rankings improve.
Primeau Productions, based in Greenville, SC, is the top professional choice for excellence in video production. From script to screen, we produce videos that get you clicks, get your website noticed, and make the search engines happy.